Dr. Mrinalini Choudhary is a distinguished academic leader with over 16 years of experience in higher education. She excels in teaching both traditional and digital marketing courses to undergraduate and graduate students. Dr. Choudhary holds a bachelor's degree in marketing and advertising, a master's degree in marketing and information systems, and a doctorate in business management.
In addition to her academic qualifications, Dr. Choudhary is a certified digital marketing professional and is affiliated with esteemed bodies such as the Chartered Institute of Marketing, the Digital Marketing Institute, and the American Marketing Association. A specialist in innovative curriculum design, Dr. Choudhary is particularly adept at integrating technology and digital strategies to foster lifelong learning.
Dr. Choudhary’s research focuses on marketing, sustainability, artificial intelligence, and technology-driven innovation. She has published impactful research in various international journals and contributed to book chapters on topics ranging from marketing strategies, Industry 4.0, artificial intelligence, sustainability, the digital circular economy, climate change, and corporate social responsibility. These international journals are scholarly, peer-reviewed, Q2 ranked, high-impact, and reputed journals indexed in Scopus, ABDC, and Web of Science. The book chapters are published in reputable publications like Springer, De Gruyter, Emerald, and Taylor & Francis. She has also co-authored a book titled “Fundamentals of Research Methodology.”
In addition to her scholarly pursuits, Dr. Choudhary's academic achievements have been recognized with awards for her exceptional teaching abilities and significant research contributions, demonstrating her dedication to academia and student success.
Beyond academia, Dr. Choudhary has over a decade of industry experience in roles such as digital marketing strategist, business development, corporate governance, and administrative work within higher education. This unique blend of industry expertise and academic proficiency, along with her commitment to enriching the educational experience through strategic industry partnerships with industry leaders, distinguishes her as a dynamic force in the academic landscape.