Complete Your Marketing Major with Simmons University

Our students pursuing a Marketing degree are on the cutting edge of marketing theory and current practice. Students are prepared to develop innovative social media campaigns, analyze market trends, conduct stakeholder research, design consumer-sensitive product plans and pricing strategies, and evaluate alternative distribution channels.

Students sitting in class smiling

The marketing landscape is constantly changing - be part of the evolution with a degree in Marketing.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for a variety of organizations through case studies and projects. As a Marketing major, you'll learn to design clever and compelling marketing campaigns that reflect your understanding of branding and consumer behavior.

Students pursuing a Marketing degree can find internships at industry leaders like Hannaford’s, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll solve complex, real-world marketing situations, and become a confident leader, brand steward and marketing expert.

Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for modern day marketing careers. Our alumnae/i excel in every industry, finding positions in organizations like Mullen, Tory Burch, Digitas, and FleishmanHillard.

Simmons University also offers a Marketing minor, an online Marketing major for adult learners, and a degree in Public Relations and Marketing Communications.

Bachelor’s degree in Marketing admission requirements

Students interested in applying to the undergraduate Marketing degree program must submit the following items to be considered for undergraduate admission:

  • Completed Application
  • High School Transcript
  • SAT or ACT Test Scores
  • TOEFL Scores (required if English is not your first language)
  • College Essay College Transcript (if applicable)
  • Two Letters of Recommendation (one teacher, one counselor)

Learn more about Simmons University’s Marketing major requirements and our first-year undergraduate application process for Marketing majors, including deadlines and what we look for in an applicant.

What can you do with a Marketing degree?

Simmons’ degree in Marketing is a career-oriented major that touches many areas of study such as marketing research, consumer behavior, brand management, advertising, communications, public relations, sales and distribution (B2B and B2C), and marketing strategy and project planning. There are many career opportunities in marketing where you can make an impact as a leader and brand champion in any type of organization.

Types of marketing careers include:

  • Advertising and promotions manager
  • Content strategist
  • Copywriter for an advertising or marketing agency
  • Data scientist
  • Director of digital marketing
  • Market research analyst
  • Marketing specialist
  • Marketing manager
  • Chief marketing officer
  • Public relations manager
  • Public relations specialist
  • Sales manager
  • Sales representative
  • Search engine optimization specialist
  • Social media manager

Learn more about our Marketing major!

As you complete your degree in Marketing at Simmons, you’ll develop an understanding of the latest theory, technology, and strategy driving marketing tactics in shifting industries. You can request more information about the our Marketing major or minor, schedule a campus tour, or find out how to apply today!

Prerequisites for Marketing Majors

ECON 100 Principles of Microeconomics 4
STAT 118 Introductory Statistics 4

Required Core Courses

BUS 100 Introduction to Business and Management 4
ACCT 110 Financial Accounting 4
ACCT 120 Managerial Accounting 4
BUS 234 Organizational Communication & Behavior 4
BUS 250 Marketing 4
BUS 260 Financial Management 4
BUS 325 Operations Management 4
BUS 340 Strategic Management 4
BUS 370 Internship & Career Management 8

Required Marketing Courses

BUS 230 Why We Buy 4
BUS 335 Marketing Research 4
BUS 392 Marketing Decision Making 4

Electives

The student will select two electives from the following list

BUS 180 Business Law 4
BUS 214 International Business 4
BUS 221 Project Management 4
BUS 231 Creating Brand Value 4
BUS 232A Intro to Advertising 4
BUS 236 Retail Management 4
BUS 251 Digital Marketing 4
BUS 270 Business Analytics 4

Required Courses

BUS 100 Introduction to Business and Management 4
BUS 250 Marketing 4

Electives

Students should choose three electives from the following courses.

 

BUS 221 Project Management 4
BUS 218 HR for Everyone 2
BUS 219 HR for Managers 2
BUS 230 Why We Buy 4
BUS 231 Creating Brand Value 4
BUS 232A Intro to Advertising 4
BUS 236 Retail Management 4
BUS 251 Digital Marketing 4
BUS 270 Business Analytics 4
BUS 335 Marketing Research 4

Online BSBA in Marketing

The marketing program is also a possibility for students in our fully online program. Join future brand champions on our digital campus to learn how to create powerful marketing campaigns.

Independent Learning

Internships are a key component of the marketing program. Our students work in marketing departments and agencies in the greater Boston area and beyond, including recent internships at Callanan & Klein Communications, WGBH Educational Foundation, State Street Global Advisors, and Kel & Partners. 

Internships encourage students to sharpen their skills, refine their career interests, build their resumes, and develop important relationships.

Beta Gamma Sigma and Alpha Delta Sigma

Beta Gamma Sigma (BGS) is the premier honor society for students enrolled in business and management programs accredited by AACSB (The Association to Advance Collegiate Schools of Business). An undergraduate student becomes eligible for membership in the second semester of junior year. The top 10% of each undergraduate class, ranked by GPA, are invited to join. The Society's mission defines this lifelong commitment to its members' academic and professional success: to encourage and honor academic achievement in the study of business, to foster personal and professional excellence, to advance the values of the Society and to serve its lifelong members.

Alpha Delta Sigma (ADS) is a national honor society sponsored by the American Advertising Federation. It recognizes and encourages scholastic achievement in advertising and marketing studies. The requirements are that the student must be current in dues membership, be a senior or rising senior, have taken at least two advertising or marketing courses, and have a minimum undergraduate GPA of 3.25.

Alpha Mu Alpha

Since its inception in 1937, the American Marketing Association has remained committed to the advancement of excellence in the field of marketing. It was this commitment, which fostered the establishment of the national marketing honor society, Alpha Mu Alpha during the spring of 1981.

Apply to Simmons’ BSBA Marketing Program

So you know that Simmons is a great place to be, you've learned about our programs, maybe even come for a visit...now you're ready to apply! Let's get started.

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Our Faculty

Learn more about our Marketing major faculty