Marketing

At Simmons, earning your bachelor’s degree in marketing means gaining hands-on experience in every facet of the field.

In our program, you will design clever and compelling marketing campaigns that raise brand awareness. You will look at market trends and do research on stakeholders. You will design products and services that consider consumers. You also will evaluate different ways to distribute products.

Join a community committed to advancing women and gender equity. We offer opportunities and space to grow and find your voice — and make your impact. 

Learn AI Strategies Transforming the Field

We integrate AI tools such as ChatGPT into our marketing courses to prepare you for technology-driven business environments. By leveraging AI, you can enhance effectiveness and productivity through tasks such as generating marketing content, analyzing consumer sentiment, personalizing campaigns, automating routine communications, and aiding marketing decision-making. 

In our program, we teach these skills in a practical and user-friendly manner by incorporating hands-on exercises, real-world projects, and interactive classes. You will learn to craft effective prompts, interpret AI-generated insights, and apply them to marketing strategies. This experiential approach ensures you not only understand the capabilities and limitations of AI, but also develop critical thinking and ethical awareness. You’ll graduate feeling empowered to maximize the utility of AI tools for innovative and data-driven decision-making in the marketing profession.

Study Marketing in Boston

You’ll gain valuable experience in internships located in Boston and beyond. Our students have completed internships at well-known companies. These include Hannaford’s, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll solve complex, real-world marketing situations, and become a confident leader, brand steward, and marketing expert.

Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for modern day marketing careers. 

Our alumnae/i thrive across industries, finding positions in organizations like Mullen, Tory Burch, Digitas, and FleishmanHillard.

What Can You Do with a Marketing Degree?

Our career-oriented BA program touches many areas of study. The curriculum will help you build useful skills as a rising marketing professional.

Potential areas of specialization include marketing research, marketing analytics, brand management, and advertising. You will also learn about communications, public relations, sales, and distribution for both businesses and consumers.

Career opportunities in marketing abound. You can make an impact as a leader and brand champion in any type of organization.

Types of marketing roles include:

• Advertising and promotions manager
• Brand/product manager
• Merchandising specialist
• Marketing strategist
• Product/service development manager
• Content strategist
• Copywriter for an advertising or marketing agency
• Marketing data analyst
• Director of digital marketing
• Market research analyst
• Marketing specialist
• Marketing manager
• Chief marketing officer
• Public relations manager
• Public relations specialist
• Sales manager
• Sales representative
• Search engine optimization specialist
• Social media manager