Complete Your Marketing Major with Simmons University

Our students pursuing a Marketing degree are on the cutting edge of marketing theory and current practice. Students are prepared to develop innovative social media campaigns, analyze market trends, conduct stakeholder research, design consumer-sensitive product plans and pricing strategies, and evaluate alternative distribution channels.

Students sitting in class smiling

The marketing landscape is constantly changing - be part of the evolution with a degree in Marketing.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for a variety of organizations through case studies and projects. As a Marketing major, you'll learn to design clever and compelling marketing campaigns that reflect your understanding of branding and consumer behavior.

Students pursuing a Marketing degree can find internships at industry leaders like Hannaford’s, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll solve complex, real-world marketing situations, and become a confident leader, brand steward and marketing expert.

Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for modern day marketing careers. Our alumnae/i excel in every industry, finding positions in organizations like Mullen, Tory Burch, Digitas, and FleishmanHillard.

Simmons University also offers a Marketing minor, an online Marketing major for adult learners, and a degree in Public Relations and Marketing Communications.

Bachelor’s degree in Marketing admission requirements

Students interested in applying to the undergraduate Marketing degree program must submit the following items to be considered for undergraduate admission:

  • Completed Application
  • High School Transcript
  • SAT or ACT Test Scores
  • TOEFL Scores (required if English is not your first language)
  • College Essay College Transcript (if applicable)
  • Two Letters of Recommendation (one teacher, one counselor)

Learn more about Simmons University’s Marketing major requirements and our first-year undergraduate application process for Marketing majors, including deadlines and what we look for in an applicant.

What can you do with a Marketing degree?

Simmons’ degree in Marketing is a career-oriented major that touches many areas of study such as marketing research, consumer behavior, brand management, advertising, communications, public relations, sales and distribution (B2B and B2C), and marketing strategy and project planning. There are many career opportunities in marketing where you can make an impact as a leader and brand champion in any type of organization.

Types of marketing careers include:

  • Advertising and promotions manager
  • Content strategist
  • Copywriter for an advertising or marketing agency
  • Data scientist
  • Director of digital marketing
  • Market research analyst
  • Marketing specialist
  • Marketing manager
  • Chief marketing officer
  • Public relations manager
  • Public relations specialist
  • Sales manager
  • Sales representative
  • Search engine optimization specialist
  • Social media manager

Learn more about our Marketing major!

As you complete your degree in Marketing at Simmons, you’ll develop an understanding of the latest theory, technology, and strategy driving marketing tactics in shifting industries. You can request more information about the our Marketing major or minor, schedule a campus tour, or find out how to apply today!

Prerequisites for Marketing Majors

ECON100 Principles of Microeconomics 4
STAT118 Introductory Statistics 4

Required Core Courses

ACCT110 Financial Accounting 4
ACCT120 Managerial Accounting 4
BUS100 Introduction to Business and Management 4
BUS234 Organizational Communication & Behavior 4
BUS250 Principles of Marketing 4
BUS260 Financial Management 4
BUS270 Business Analytics 4
BUS325 Operations Management 4
BUS370A Internship and Career Strategies 2
BUS370B Learning From Internship Experience 2

Required Marketing Courses

BUS230 Why We Buy 4
BUS335 Marketing Research 4


BUS340 Strategic Management 4


The student will select three electives from the following list:

BUS180 Business Law 4
BUS214 International Business 4
BUS221 Project Management 4
BUS229 Corporate Social Responsibility: Managing People, Planet, & Profit 4
BUS231 Brand Management 4
BUS236 Retail Management 4
BUS251 Digital Marketing 4
BUS286 Introduction to Advertising Practice and Branding 4

Required Courses

BUS100 Introduction to Business and Management 4
BUS250 Principles of Marketing 4


Students should choose three electives from the following courses.


BUS221 Project Management 4
BUS230 Why We Buy 4
BUS231 Brand Management 4
BUS232A Intro to Advertising 4
BUS251 Digital Marketing 4
BUS270 Business Analytics 4
BUS335 Marketing Research 4

Online BSBA in Marketing

The marketing program is also a possibility for students in our fully online program. Join future brand champions on our digital campus to learn how to create powerful marketing campaigns.

Independent Learning

Internships are a key component of the marketing program. Our students work in marketing departments and agencies in the greater Boston area and beyond, including recent internships at Callanan & Klein Communications, WGBH Educational Foundation, State Street Global Advisors, and Kel & Partners. 

Internships encourage students to sharpen their skills, refine their career interests, build their resumes, and develop important relationships.

Alpha Delta Sigma

Alpha Delta Sigma (ADS) is a national honor society sponsored by the American Advertising Federation. It recognizes and encourages scholastic achievement in advertising and marketing studies. The requirements are that the student must be current in dues membership, be a senior or rising senior, have taken at least two advertising or marketing courses, and have a minimum undergraduate GPA of 3.25.

Alpha Mu Alpha

Since its inception in 1937, the American Marketing Association has remained committed to the advancement of excellence in the field of marketing. It was this commitment, which fostered the establishment of the national marketing honor society, Alpha Mu Alpha during the spring of 1981.

Spotlight on Marketing Students and Alums

Felipa Canchola ’24, Lisa deRosier ’24, and Rashida Alisa Hagakore ’24

Simmons Students Support Local Women Experiencing Homelessness

This fall, Simmons students from the Social Action Leaders course are channeling their academic studies into advocacy. We spoke with students Felipa Canchola ’24, Lisa deRosier ’24, and Rashida Alisa Hagakore ’24 about their passion for experiential service learning and their conception of good leadership.

Julia Rodgers

Julia Rodgers ’09 Makes a Deal on ABC's Shark Tank

What led you to Simmons? I love the idea of an all-women’s education. When I took a tour of Simmons and learned about the environment, women empowering other women, I knew that’s exactly what I wanted. Simmons was a safe...

Headshot of Yasmeen Ibrahim

Breaking Through the Glass Ceiling of Exclusivity with Yasmeen Ibrahim '22

Congratulations to Yasmeen Ibrahim '22, recipient of the Ifill Scholarship! We spoke with Yasmeen about her passion for design and her ambition to elevate her community by shining a positive light on her traditions and values.

Headshot of Vini Delgadillo

Venezia Delgadillo '21 on Making the Most Out of Your Internship

Senior marketing major, Venezia Delgadillo, tells us about turning a three-month venture into a two-year internship, and her most impactful experience at Simmons.

Headshot of Erin Buck

Erin Buck ’21 Explores Food Justice and Social Impact

Erin Buck ’21 is a recipient of the 3D Award for her project, “Food Justice and Social Impact: A Holistic Exploration of Modern Hunger,” and will speak on this topic at the Undergraduate Symposium on April 22.

Headshot of Michelle Musoké.

Melding Art and Marketing with Michelle Musoké '19

Michelle Musoké '19 shares the three key skills she honed while at Simmons, and how the School of Business set her up for success when navigating the job market.

Headshot of Sarah Mariski

Major Spotlight: Sarah Mariski '22, Business and Management

We caught up with Sarah Mariski '22 about why she chose the business program at Simmons and how she found the confidence to be a leader.

Headshot of Madeleine Mulroney

Madeleine Mulroney '19 Utilizes Networking to Land Her First Job

We caught up with Madeleine about her journey as a recent graduate.