Marketing
Amplify your message and spark connection
At Simmons, earning your bachelor’s degree in marketing means gaining hands-on experience in every facet of the field.
In our program, you will design clever and compelling marketing campaigns that raise brand awareness. You will look at market trends and do research on stakeholders. You will design products and services that consider consumers. You also will evaluate different ways to distribute products.
Join a community committed to advancing women and gender equity. We offer opportunities and space to grow and find your voice — and make your impact.
Learn AI Strategies Transforming the Field
We integrate AI tools such as ChatGPT into our marketing courses to prepare you for technology-driven business environments. By leveraging AI, you can enhance effectiveness and productivity through tasks such as generating marketing content, analyzing consumer sentiment, personalizing campaigns, automating routine communications, and aiding marketing decision-making.
In our program, we teach these skills in a practical and user-friendly manner by incorporating hands-on exercises, real-world projects, and interactive classes. You will learn to craft effective prompts, interpret AI-generated insights, and apply them to marketing strategies. This experiential approach ensures you not only understand the capabilities and limitations of AI, but also develop critical thinking and ethical awareness. You’ll graduate feeling empowered to maximize the utility of AI tools for innovative and data-driven decision-making in the marketing profession.
Study Marketing in Boston
You’ll gain valuable experience in internships located in Boston and beyond. Our students have completed internships at well-known companies. These include Hannaford’s, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll solve complex, real-world marketing situations, and become a confident leader, brand steward, and marketing expert.
Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for modern day marketing careers.
Our alumnae/i thrive across industries, finding positions in organizations like Mullen, Tory Burch, Digitas, and FleishmanHillard.
What Can You Do with a Marketing Degree?
Our career-oriented BA program touches many areas of study. The curriculum will help you build useful skills as a rising marketing professional.
Potential areas of specialization include marketing research, marketing analytics, brand management, and advertising. You will also learn about communications, public relations, sales, and distribution for both businesses and consumers.
Career opportunities in marketing abound. You can make an impact as a leader and brand champion in any type of organization.
Types of marketing roles include:
- Advertising and promotions manager
- Brand/product manager
- Merchandising specialist
- Marketing strategist
- Product/service development manager
- Content strategist
- Copywriter for an advertising or marketing agency
- Marketing data analyst
- Director of digital marketing
- Market research analyst
- Marketing specialist
- Marketing manager
- Chief marketing officer
- Public relations manager
- Public relations specialist
- Sales manager
- Sales representative
- Search engine optimization specialist
- Social media manager
Our Faculty
Learn more about our Marketing major faculty
Yulong Li
Associate Professor
Edward Vieira
Professor
Spotlight on Marketing Students and Alums
From Simmons to Career in Global Development and Business
Regine Theodat ‘06, marketing and political science, works in international development and entrepreneurship, after realizing traditional law was not her main passion. She leads her own consulting firm, specializing in strategy to help clients grow their businesses with a focus on impact.
Simmons Students Support Local Women Experiencing Homelessness
This fall, Simmons students from the Social Action Leaders course are channeling their academic studies into advocacy. We spoke with students Felipa Arevalo '25, Lisa deRosier ’24, and Rashida Alisa Hagakore ’24 about their passion for experiential service learning and their conception of good leadership.
Julia Rodgers ’09 Makes a Deal on ABC's Shark Tank
What led you to Simmons? I love the idea of an all-women’s education. When I took a tour of Simmons and learned about the environment, women empowering other women, I knew that’s exactly what I wanted. Simmons was a safe...
Breaking Through the Glass Ceiling of Exclusivity with Yasmeen Ibrahim '22
Congratulations to Yasmeen Ibrahim '22, recipient of the Ifill Scholarship! We spoke with Yasmeen about her passion for design and her ambition to elevate her community by shining a positive light on her traditions and values.
Venezia Delgadillo '21 on Making the Most Out of Your Internship
Senior marketing major, Venezia Delgadillo, tells us about turning a three-month venture into a two-year internship, and her most impactful experience at Simmons.
Erin Buck ’21 Explores Food Justice and Social Impact
Erin Buck ’21 is a recipient of the 3D Award for her project, “Food Justice and Social Impact: A Holistic Exploration of Modern Hunger,” and will speak on this topic at the Undergraduate Symposium on April 22.
Melding Art and Marketing with Michelle Musoké '19
Michelle Musoké '19 shares the three key skills she honed while at Simmons, and how the School of Business set her up for success when navigating the job market.
Major Spotlight: Sarah Mariski '22, Business and Management
We caught up with Sarah Mariski '22 about why she chose the business program at Simmons and how she found the confidence to be a leader.