Public Relations and Marketing Communications

You'll learn to craft intelligent and influential messages — even in 140 characters or less — and comprehensive public relations plans.

Student sitting with their computer

A true PR pro can handle anything — from strategy to scandals to social media

Our students cultivate a deep understanding of communications theory and learn the critical skill of creating and spreading information. You'll gain experience in disciplines like graphic design and media arts, cultivating a keen sense of design and message placement.

Hands-on opportunities like membership to the Public Relations Society of America (PRSSA) and our innovative course Studio 5 help our students develop the essential persuasive and technical writing skills necessary to excel in any field. Faculty in both the Communications Department and the School of Business are also seasoned practitioners, drawing on their experience to prepare you for the real world of communications.

Employers recognize our students as critical assets to any creative team. They intern and find exciting careers in industries from media to health care to everything in between.

Required Courses:

COMM 121 Visual Communication 4
COMM 122 Media Writing Bootcamp 4
COMM 186 Introduction to Public Relations and Marketing Communications 4
COMM 210 Introduction to Graphic Design: Principles and Practice 4
COMM 281 Writing for Public Relations and Integrated Marketing Communications 4
COMM 325 Public Relations Seminar 4
MGMT 230 Why We Buy 4
MGMT 234 Organizational Communication and Behavior 4
MGMT 238 Financial Aspects of Business 4
MGMT 250 Marketing 4
COMM 370 Internship 0

Electives

Students select three courses from this list; one must be at the 300 level.

COMM 124 Media, Messages and Society 4
COMM 163 Radio Operations and Performance 4
COMM 181 Public Speaking & Group Discussion 4
COMM 240 Intermediate Graphic Design I: Typography 4
COMM 244 Web I: Design for the World Wide Web 4
COMM 260 Journalism 4
COMM 262 Media Convergence 4
COMM 286 Intro to Advertising 4
COMM 310 Feature Writing 4
COMM 315 Blogging & Opinion and Editorial Writing 4
COMM 323 Digital Cultures: Communication and Social Media 4
COMM 326 National Student Advertising Competition 4
COMM 333 Web II 4
COMM 344 Senior Seminar: Storytelling 4
COMM 350 Independent Study 4
COMM 390 Studio 5: A Communication Workplace 4
MGMT 100 Foundations of Business & Management 4
MGMT 221 Project Management 4
MGMT 224 Socially-Minded Leadership 4
MGMT 231 Creating Brand Value Strategy 4
MGMT 236 Retail Management 4
MGMT 320 Negotiations 4
MGMT 229 Corporate Social Responsibility: Managing People, Planet, & Profit 4
MGMT 335 Marketing Research 4

Independent Learning:

8 credits to be fulfilled either through

COMM 350 Independent Study 4
COMM 370 Internship 0
and/or
COMM 390 Studio 5: A Communication Workplace 4

COMM 390 Studio Five cannot be double counted as an elective course and an independent learning course.

COMM 350/MGMT 350: 4 or 8 credits

COMM 370/MGMT 370: 4 or 8 credits

Required:

  • COMM 186 Introduction to PR
  • MGMT 250 Principles of Marketing
  • COMM 281 Writing for PR and Integrated Marketing Communications

Electives (select two):

  • COMM 124 Media, Message and Society
  • COMM 181 Public Speaking
  • COMM 262 Media Convergence
  • COMM 265 Editing Copy and Proof
  • COMM 286/ MGMT 232A Introduction to Advertising
  • COMM 326/ MGMT 232B Student Advertising Competition
  • COMM 323 Digital Cultures: Communication and Social Media
  • MGMT 100 Foundations of Business & Management
  • MGMT 221 Project Management
  • MGMT 224 Socially Minded Leadership
  • MGMT 230 Why We Buy
  • MGMT 231 Creating Brand Value
  • MGMT 236 Retail Management
  • MGMT 320 Negotiations & Change Management
  • MGMT 329 People Planets profit
  • MGMT 335 Market Research

Internships are a key component of the public relations program. Our students fulfill their independent learning and internship requirements in a variety of ways, including recent placements at Boston Herald, Harvard Medical School, Lesley College, Dana Farber Cancer Institute, and the Boston Ballet, to name a few.

Seniors in the public relations program also have the unique opportunity to learn from leaders in the field during our annual trip to Omnicom in NYC.

So you know that Simmons is a great place to be, you've learned about our programs, maybe even come for a visit...now you're ready to apply! Let's get started.

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