Public Relations and Marketing Communications

You'll learn to craft intelligent and influential messages — even in 140 characters or less — and comprehensive public relations plans.

Student sitting with their computer

A true PR pro can handle anything — from strategy to scandals to social media

Our students cultivate a deep understanding of communications theory and learn the critical skill of creating and spreading information. You'll gain experience in disciplines like graphic design and media arts, cultivating a keen sense of design and message placement.

Hands-on opportunities like membership to the Public Relations Society of America (PRSSA) and our innovative course Studio 5 help our students develop the essential persuasive and technical writing skills necessary to excel in any field. Faculty in both the Communications Department and the School of Business are also seasoned practitioners, drawing on their experience to prepare you for the real world of communications.

Employers recognize our students as critical assets to any creative team. They intern and find exciting careers in industries from media to health care to everything in between.

Required Courses:

COMM 121 Visual Communication4
COMM 122 Media Writing Bootcamp4
COMM 186 Introduction to Public Relations and Marketing Communications4
COMM 210 Introduction to Graphic Design: Principles and Practice4
COMM 281 Writing for Public Relations and Integrated Marketing Communications4
COMM 325 Public Relations Seminar4
BUS 230 Why We Buy4
BUS 234 Organizational Communication and Behavior4
BUS 238 Financial Aspects of Business4
BUS 250 Marketing4
COMM 370 Internship0

Electives

Students select three courses from this list; one must be at the 300 level.

COMM 124 Media, Messages and Society4
COMM 163 Radio Operations and Performance4
COMM 181 Public Speaking & Group Discussion4
COMM 240 Intermediate Graphic Design I: Typography4
COMM 244 Web I: Design for the World Wide Web4
COMM 260 Journalism4
COMM 262 Media Convergence4
COMM 286 Intro to Advertising4
COMM 310 Feature Writing4
COMM 315 Blogging & Opinion and Editorial Writing4
COMM 323 Digital Cultures: Communication and Social Media4
COMM 326 National Student Advertising Competition4
COMM 333 Web II4
COMM 344 Senior Seminar: Storytelling4
COMM 350 Independent Study4
COMM 390 Studio 5: A Communication Workplace4
BUS 100 Foundations of Business & Management4
BUS 221 Project Management4
BUS 224 Socially-Minded Leadership4
BUS 231 Creating Brand Value Strategy4
BUS 236 Retail Management4
BUS 320 Negotiations4
BUS 229 Corporate Social Responsibility: Managing People, Planet, & Profit4
BUS 335 Marketing Research4

Independent Learning:

8 credits to be fulfilled either through

COMM 350 Independent Study4
COMM 370 Internship0
 and/or 
COMM 390 Studio 5: A Communication Workplace4

COMM 390 Studio Five cannot be double counted as an elective course and an independent learning course.

COMM 350/MGMT 350: 4 or 8 credits

COMM 370/MGMT 370: 4 or 8 credits

Required:

  • COMM 186 Introduction to PR
  • BUS 250 Principles of Marketing
  • COMM 281 Writing for PR and Integrated Marketing Communications

Electives (select two):

  • COMM 124 Media, Message and Society
  • COMM 181 Public Speaking
  • COMM 262 Media Convergence
  • COMM 265 Editing Copy and Proof
  • COMM 286/ BUS 232A Introduction to Advertising
  • COMM 326/ BUS 232B Student Advertising Competition
  • COMM 323 Digital Cultures: Communication and Social Media
  • BUS 100 Foundations of Business & Management
  • BUS 221 Project Management
  • BUS 224 Socially Minded Leadership
  • BUS 230 Why We Buy
  • BUS 231 Creating Brand Value
  • BUS 236 Retail Management
  • BUS 320 Negotiations & Change Management
  • BUS 329 People Planets profit
  • BUS 335 Market Research

Internships are a key component of the public relations program. Our students fulfill their independent learning and internship requirements in a variety of ways, including recent placements at Boston Herald, Harvard Medical School, Lesley College, Dana Farber Cancer Institute, and the Boston Ballet, to name a few.

Seniors in the public relations program also have the unique opportunity to learn from leaders in the field during our annual trip to Omnicom in NYC.

So you know that Simmons is a great place to be, you've learned about our programs, maybe even come for a visit...now you're ready to apply! Let's get started.

Our Faculty