Retail Management

What makes us buy things? Who determines what's fashionable? Through Simmons University’s retail management major, you’ll decode the science of consumer behavior. 

Drawing from the fields of anthropology, sociology, psychology, economics, and neuroscience, our interdisciplinary curriculum examines how and why people buy, and how those choices affect the development of society and culture.

Through hands-on case studies, you'll evaluate the impact of technology, globalization, sustainability, green building, social media, and merchandise storage and handling. You will critically analyze consumer behavior and master the latest methods and technology for improving retail profitability. Our curriculum also covers trending topics on e-commerce essentials and merchandising in the digital age. 

We integrate AI tools such as ChatGPT into our courses to prepare you for technology-driven business environments. By leveraging this resource, you can enhance effectiveness and productivity through tasks such as generating marketing content, analyzing consumer sentiment, personalizing campaigns, automating routine communications, and aiding marketing decision-making.

With a retail management degree, you'll graduate confident and ready to thrive in any organization. Our graduates have found successful careers at companies like Nordstrom, Panera Bread, and Macy's.