Edward Vieira

How News Coverage is Impacting ExxonMobil’s Social Responsibility

Professor Edward Vieira teaches for the Simmons School of Business and has over thirty years of experience in marketing research/management and strategic marketing. 

We're taking a glimpse into his research about Exxonmobil's social responsibility messaging. 



THE STUDY

This study examined ExxonMobil's corporate social responsibility (CSR) messages from 2002 to 2013. In order to determine if there was a relationship between news coverage and subsequent CSR efforts, the CEO's letter that summarizes ExxonMobil's Corporate Citizenship Report was examined. This 12-year segment provided enough time to assess if there was a pattern of proactive and/or reactive CSR messaging as it applied to profit, people, and the planet. 

THE FINDINGS

Corporations have a reactive response following a major external event. For example, following the 2007 financial crisis, there was a decreased focus on profit. Similarly, CSR letters following the 2010 BP oil spill had an increased focus on the planet.

THE SIGNIFICANCE

Corporations that don't live up to stakeholder expectations may experience a decrease in credibility, reputation, and legitimacy. It's beneficial for an organization to consistently communicate its CSR actions as well as address culturally relevant events. Therefore, it's logical that as the world’s fourth largest oil producer, ExxonMobil’s CEO’s letters delivered CSR messages that focused on major external events.

Generally speaking, it's imperative that organizations establish communication efforts that focus on their CSR performance. For example, as businesses become more global and competitive, CSR messaging focused on sustainability practices may become more important as cultural norms and values shift towards environmental impact. Staying at the forefront of CSR issues fosters trust in the organization’s leadership capabilities and its commitment to culturally important issues.

Read More

School of Business


Feb

16

How News Coverage is Impacting ExxonMobil’s Social Responsibility
Professor Ed Vieira published a co-authored study about ExxonMobil’s social responsibility messaging over a 12-year period.

Feb

8

Where Are They Now? Megan McGrath '17SM
We caught up with Megan about her work at Harvard Medical School and Northeastern University

Feb

1

Traditions of Excellence
Three Generations of Simmons Graduates Making an Impact

Jan

31

Business School Professor Teaches Immersion Course in D.C.
Professor Jane Hughes' innovative course teaches students how to combine financial profits with positive social returns.

Jan

26

Gabrielle Bliss '19 Interns at The Harvard T.H. Chan School of Public Health
We asked Marketing major Gabrielle about her internship

Dec

20

School of Business Celebrates Graduates
The Simmons School of Business recognized the graduates from the MBA and MSM programs

Dec

19

Where Are They Now? Melissa K. Palardy '12, '14MS
Melissa tells us about her experience as the Marketing Manager for a healthcare startup.

Dec

18

First-Year Students Learn From Women of Color Entrepreneurs
Professor Areen Shahbari’s PLAN course encourages students to passionately pursue entrepreneurship as a career goal

Dec

14

Getting Through Finals: 5 Tips
Academic Advisor, Sara Purisky '15 '17MS, shares her expert advice to help you prepare for finals.

Dec

6

Professor Gutlove Speaks at Premier Leadership Conference for Women in Healthcare
Professor Paula Gutlove gave a featured lecture and workshop at the Harvard Medical School Leadership Conference.