Integrated Media
Uplift, educate, and create change through storytelling
Through Simmons University’s Integrated Media minor and concentration, you’ll gain confidence in your vision.
You’ll learn the tools to communicate across multiple media, including drawing, digital media, video, animation, digital imaging, web, photography, and radio. You'll also learn to harness this knowledge to develop media strategy and marketing campaigns to target audiences.
Our state-of-the-art facilities offer opportunities to create, collaborate, and connect. You'll hone your advanced aesthetic abilities and apply them to real-world projects. You may:
- Develop communications strategies for real nonprofit clients at Studio 5.
- Gain journalism experience at our student-run newspaper, The Simmons Voice.
- Make your voice heard and gain experience in broadcasting at Simmons Radio.
Our location in Boston means you will find ample sources of inspiration. We're close to art and cultural institutions like the Museum of Fine Arts and the Institute of Contemporary Art. You will also be close to filmmakers, multimedia artists, and comic creators.
Why pursue a minor in Integrated Media at Simmons?
By studying integrated media, you'll develop a keen understanding of all communications disciplines. You'll gain knowledge in design, journalism, public relations, and integrated marketing communications — instrumental to any creative workplace.
Boston ranks in the Top 5 US media markets. You'll have countless exciting and rigorous internship and career opportunities at your fingertips. Our students thrive in careers in television, multimedia, content production, digital marketing, and social media management.
We offer integrated media as a stand-alone minor and as a concentration within the Communications major.
Required Courses (8 credits, choose two):
| COMM121 | Visual Communication | 4 |
| COMM122 | Media Writing and Editing | 4 |
| COMM124 | Media, Message, and Society | 4 |
The communications department offers a program in Communications with concentrations in Design, Journalism, and Integrated Media, a joint program between Communications and the Business in Public Relations and Marketing Communications, a joint program between Communications and Computer Science in Web Design and Development, an Interdisciplinary major in Arts Administration, and three Complete Degree programs, which are entirely on-line and geared toward adult learners. The course requirements for these programs follow.
BA in Communications
Communications majors complete 42 credits in Communications, including 3 required core courses, 2 1-credit technology courses, 4 courses in their concentration, 2 courses outside their concentration, and an independent learning Capstone experience.
Step One: Core Requirements
All Communications students take a three-course introductory core:
| COMM121 | Visual Communication | 4 |
| COMM122 | Media Writing and Editing | 4 |
| COMM124 | Media, Message, and Society | 4 |
Step Two: Technology Courses
All students complete at least two-credits of technology skill-based courses:
| COMM110 | Introduction to 2D Design Technology | 1 |
| COMM112 | Introduction to Animation & Motion Graphics Technology | 1 |
| COMM114 | Introduction to Audio and Video Editing | 1 |
Step Three: Concentration Courses
Courses are broadly organized around the concentrations of Design, Integrated Media, and Journalism.
Students take 4 courses in one of the concentrations below, and 2 courses distributed among the other two concentrations. At least two of these six courses should be at the 300 level.
| Design | Integrated Media | Journalism |
|---|---|---|
| COMM 210 Introduction to Graphic Design | COMM 120 Communications Media | COMM 181 Public Speaking and Presentation |
| COMM 241 Design Thinking | COMM 163 Radio Operations and Podcasting |
COMM 215 Blogging and Op/Ed Writing |
| COMM 240 Typography | COMM 186 Introduction to Public Relations and Integrated Marketing Communications | COMM 260 Journalism |
| COMM 244 Web Design | COMM 224 Storytelling | COMM 263 Social Media Journalism |
| COMM 246 Digital Imaging for Design |
COMM 220 Video Production |
COMM 310 In-Depth Storytelling |
| COMM 248 Type and Image | COMM 222 Animation | COMM 312 Health Communications |
| COMM 286 Advertising Practice and Branding | COMM 262 Media Convergence | COMM 320 Media and the First Amendment |
| COMM 333 Responsive Design |
COMM 269 Globalization and Intercultural Communications (periodic travel course) | COMM 322 Video Journalism |
| COMM 340 Advanced Design | COMM 281 Content Creation and Strategies |
COMM 327 Culture of the News |
| COMM 323 Digital Cultures |
||
| COMM 324 Social Media: Social Listening and Analytics |
Integrated Media Concentration
Students in Integrated Media complete the Communications Core, 2 Technology courses, 4 courses in the Integrated Media concentration, 2 courses in Design and/or Journalism, and a Capstone.
Integrated Media Courses:
| COMM120 | Communications Media | 4 |
| COMM163 | Radio Operations and Podcasting | 4 |
| COMM186 | Introduction to Public Relations and Integrated Marketing Communications | 4 |
| COMM220 | Video Production | 4 |
| COMM222 | Animation | 4 |
| COMM 224 | Storytelling | 4 |
| COMM262 | Media Convergence | 4 |
| COMM269 | Globalization and Intercultural Communication | 4 |
| COMM281 | Content Creation and Strategy | 4 |
| COMM323 | Digital Cultures | 4 |
| COMM324 | Social Media: Social Listening and Analytics | 4 |
Journalism Concentration
Students in the Journalism Concentration complete the Communications Core, 2 Technology courses, 4 courses in the Journalism concentration, 2 courses in Design and/or Integrated Media, and a Capstone.
Journalism Courses:
| COMM181 | Public Speaking and Presentation | 4 |
| COMM 215 | Blogging & Opinion and Editorial Writing | 4 |
| COMM260 | Journalism | 4 |
| COMM263 | Social Media Journalism | 4 |
| COMM310 | In-Depth Storytelling | 4 |
| COMM312 | Health Communications | 4 |
| COMM320 | Media and the First Amendment | 4 |
| COMM322 | Video Journalism | 4 |
| COMM327 | Culture of the News | 4 |
Design Concentration
Students in the Design Concentration complete the Communications Core, 2 Technology courses, 4 courses in the Design concentration, 2 courses in Journalism and/or Integrated Media, and a Capstone.
Design Concentration Courses:
| COMM210 | Introduction to Graphic Design | 4 |
| COMM240 | Typography | 4 |
| COMM241 | Human-Centered Design | 4 |
| COMM244 | Introduction to Web and Interactive Design | 4 |
| COMM246 | Digital Imaging for Design | 4 |
| COMM248 | Type and Image | 4 |
| COMM286 | Introduction to Advertising Practice and Branding | 4 |
| COMM333 | Design for User Experience | 4 |
| COMM340 | Advanced Design | 4 |
Take advantage of internships at arts and cultural organizations in Boston and beyond, building your skills and resumes and learning from mentors in your fields.
You'll fulfill their independent learning and internship requirements in a variety of ways, including recent placements at Mullen, Harvard Medical School, and the Boston Ballet.
Spotlight on Communications Students and Alums
Finding Inspiration in a Women-Centered Environment
Victoria Savoie ’26, a political science and communications major, reflects on her participation in the 2025 spring NYC Agency trip through the Department of Communications, the articles she wrote for the student-run news organization, The Simmons Voice, and her selection for the Barbara Lee Fellowship program.
From Sports to Healthcare: Storytelling by a Simmons Alumna
Eri O’Brien ’24 double majored in communications on the integrated media track and studio art with a concentration in photography. While attending Simmons, O’Brien was a photography teaching assistant for four years and started as a production assistant at Harvard Athletics during her junior year. Currently, O’Brien continues her role at Harvard and is a marketing and community outreach assistant at Charles Street Family Chiropractic, Inc.
Student Finds Bravery Across the Pond
Sophie Headings ’27 is pursuing a double major in marketing and communications at Simmons, as part of an Integrated Media concentration. We spoke with Headings about combining business and creativity in her studies, her work with student government, and the impact of study abroad.
Journalism Through Podcasting
While a student at Simmons, Janelle Anderson ’17 was a contributor and General Manager for the Simmons radio station, The Shark. After graduation, Anderson worked at WBUR and Pineapple Street Studios. Currently, she is a podcast producer for The New York Times.
Celebrating the 2025-26 Passionate Leaders Scholars
Six undergraduate scholars from different disciplines have been selected for a $3,000 grant that supports student-driven initiatives focused on advancing scientific research and improving communities, and represents unique voices through the arts and humanities.
From Video Production to Public Relations
Julia Welbourne ’04 received a bachelor's degree in communications and minored in women’s and gender studies. Over the course of her career, she has worked in video production in Boston, New York City, and Seattle. Today, Welbourne serves as a public relations advisor at Rochester Regional Health, where she applies more than 20 years of experience in both independent and corporate communications to the healthcare sector.
Alumna’s Perspective on College Life and Building Networks
Courtney Knapp ’03, ’06 received an undergraduate degree in philosophy and political science with a minor in communications. Subsequently, Knapp completed the graduate program in gender and cultural studies in 2006. For the last seven years, Knapp has been at the Pratt Institute and recently started a new role as the Chair of the Pratt Institute Graduate Center for Planning and the Environment.
Alumna Uses Communications Degrees to Navigate US Politics
Maya Valentine double majored in public relations and marketing communications, and communications on the journalism track. Valentine was active in the Simmons Student Government Association, The Simmons Voice, the Black Student Organization, and was a Resident Advisor. Valentine is the Press Secretary for US Senator Lisa Blunt Rochester of Delaware.
Our Faculty
Bob White
Professor
Briana Martino
Associate Professor and Department Chair
Erica Moura
Associate Professor of Practice and Student-Driven Media Director and Journalism Track Director
Kat Lombard-Cook
Assistant Professor and Design and Integrated Media Tracks Director
Luke Romanak
Associate Director, Student Driven Media and Academic Technology
Julia Barber
Assistant Teaching Professor
Stacy Clougherty
Adjunct Faculty
Ren Deacon
Adjunct Faculty
Ellen Grabiner
Professor Emerita
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