Social Media
Social Media Policy
Looking to create a new social media account or maintain an existing account? The social media policy contains helpful information to ensure you follow the University's guidelines and best practices.
Social media can be a powerful tool for the Simmons University brand. Every Simmons-affiliated social media account helps tell the University’s story.
The University Marketing and Communications team (UComms) utilizes social media to increase public awareness of the University as an institution that empowers committed learners to be everyday leaders in their fields, so that our graduates can build a more just world. While on social media, we engage with the Simmons community online, including current and prospective students, faculty, staff, alumnae/i, parents, media, and the Boston community.
Our social media accounts are often the first thing external audiences see when exploring Simmons digitally. Posting on social media can powerfully support the University’s narrative and promote important goals in thought leadership. Therefore, it is essential that Simmons-affiliated accounts are responsive and follow a strategy.
The UComms team can help you develop an effective social media strategy that is platform-specific, achieves goals, and advances specific priorities.
Social Media Goals
Our main goal is to create organic engagement on a variety of platforms that will reach and engage key audiences, including prospective students, potential donors and funders, and other key stakeholders.
Another goal is to enhance Simmons’ presence on TikTok and Instagram Reels. This includes creating specific content for TikTok (e.g., student interviews, vlogs on campus, showing off events, etc.) and dedicating time to planning, filming, and editing this content. The content on TikTok is less formal than what you might see on YouTube or LinkedIn, and is carefully thought through from a strategic and marketing perspective to target a younger audience.
Engaging with Simmons Social Media
Engaging with Simmons social media is totally optional. If you are interested in engaging, it is a helpful way to elevate the profile of this institution, support Simmons admission, enrollment, branding, and programming efforts, and show your passion for this institution.
Engagement can be as simple as liking or commenting on a post, which expands the reach and makes it more likely other people will see our content. Be sure to follow the social media commenting policy when you engage with Simmons content.
- On LinkedIn, you can repost and/or comment about an article or an event that’s coming up.
- Facebook is a great place for parents and alums, so if you see content there that is relevant, please consider liking and/or commenting on it.
- If you’re on Twitter, please consider sharing comments, likes, or retweets of our content. Note that we use Twitter less frequently than other platforms.
- If you see a video that Simmons uploaded to YouTube that stands out to you, please share it on Facebook, LinkedIn, or Twitter.
- We have a number of accounts on Instagram and following any of them is one way to offer your support. If there’s a particular post you like, share it on your story so someone that follows you can enjoy it too.
- If you have a TikTok account, follow us. We’re posting more and more content there and are hoping to grow our following.
Social Media Accounts
This is the list of the official Simmons University accounts. The primary University accounts are also linked in the footer of the website.
@SimmonsUniversity
@SimmonsAdmission
@SimmonsSharks
@SimmonsStudentLife
@SimmonsSGA
@LPWooten
@SimmonsUniv
@SimmonsSharks
@LPWooten
Simmons University
Lynn Perry Wooten
TikTok
YouTube
Questions? We are here to help.
The social media team in UComms can help you with a social media strategy, offer advice related to events, campaigns, and promotions, and help you determine proper engagement techniques.