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In their recently published book, Public Relations Planning, Professor Edward Vieira, Jr. and Associate Professor Yulong Li offer a comprehensive guide to strategic communication, replete with rich insights and academic research. We spoke with them about their approach to PR, advances in the field, and how Simmons offers students robust career training.

• Research

Koss works closely with emerging e-commerce brands and founders to help them grow. Learn more about her work at retail incubation company, For Now, and the key skills she learned at Simmons that she uses daily.

• Careers and Internships

Learn more about this new student organization at Simmons! School of Business student Abby Koss '19 is working with Professor Vieira to establish the American Marketing Association Student Chapter at Simmons (a sect of the Business Liaison). We spoke with...

• Community Engagement

We caught up with the author and illustrator about their collaboration on this project. This year Professor Ed Vieira published his first children’s book, What’s Your Favorite Season?. After brainstorming, writing and rewriting for 25 years, Vieira is thrilled with...

• Mentorship