Marketing

Alpha Delta Sigma

Alpha Delta Sigma (ADS) is a national honor society sponsored by the American Advertising Federation. It recognizes and encourages scholastic achievement in advertising and marketing studies. The requirements are that the student must be current in dues membership, be a senior or rising senior, have taken at least two advertising or marketing courses, and have a minimum undergraduate GPA of 3.25.

Alpha Mu Alpha

Since its inception in 1937, the American Marketing Association has remained committed to the advancement of excellence in the field of marketing. It was this commitment, which fostered the establishment of the national marketing honor society, Alpha Mu Alpha during the spring of 1981.

1. Leadership

1a: Simmons graduates can provide principled, ethical leadership in challenging situations at the individual, team, and organizational levels.

1b: Simmons graduates can lead and participate in effective teams, using best practices in team organizational dynamics and emotional intelligence to produce positive outcomes.

1c: Simmons’ graduates are fluent in reinvention concepts of adaptability, trendspotting, and creative abrasion.

2. Knowledge of Core Business Disciplinary Language, Analytical Tools and Frameworks and Ability to Communicate Effectively in Professional Situations

2a. Simmons graduates understand and can apply appropriate vocabulary, AI models, analytical tools, and frameworks of their chosen discipline to problems in organizations.

2b. Simmons graduates can communicate business concepts effectively and professionally, choosing appropriately from a portfolio of written, oral, and visual techniques in person, electronically, and virtually, including the ability to develop and use visualizations.

2c. Simmons graduates will incorporate experience from internships, work study, study abroad, and project management to be more fully prepared to enter the workforce at a professional level.

3. Critical and Analytical Thinking 

3a: Simmons graduates can use analytical skills to identify and diagnose specific organizational problems and/or opportunities, generate and evaluate alternative solutions, and make actionable recommendations.

3b: Simmons graduates will be competent in their ability to apply quantitative reasoning, statistical analysis, and data-driven decision-making techniques to solve real-world business problems, interpret complex datasets, and effectively communicate analytical findings to diverse audiences.

3c. Simmons’ graduates will master integration techniques and concepts in order to solve problems across various business domains.

4. Understanding Gender Identity in Organizations

4a: Simmons graduates identify and appraise the strategic and behavioral roles of gender identity and diversity (broadly defined) in organizations and are prepared to effectively manage their careers and organizations in that context.

4b: Simmons graduates develop personal and career development strategies that foster a continuous self-reflective process of learning to work across dimensions of difference in an organization.

5. Integrative Problem Solving in Complex Contexts

5a. Simmons graduates will be able to critically analyze complex situations and environments by employing reflective practices and integrating diverse perspectives, particularly those of individuals with differing cultural backgrounds, identities, and nationalities, to identify opportunities for improvement and innovation.

5b. Simmons graduates will demonstrate the capacity to synthesize knowledge from multiple disciplines to develop integrative and adaptable solutions to strategic organizational challenges, considering global and technological dimensions.

6. Ethical Application of Technology in the Workplace

6a. Simmons graduates can effectively identify and use technology and tech-enabled tools and make thoughtful judgments about their use, related to issues of ethics, privacy, data validity and bias, data and information security.