Writing Tips and Guidelines

Before embarking on a writing project, ask yourself these questions:

  • who is the audience I am trying to reach?
  • what is the best channel for reaching my target audience?
  • what is the primary message I need my audience to get?

From there you can organize your thoughts and strive for clarity in expressing them. 

Writing Resources


Brand Themes and Examples

Five key themes are at the core of everything we do: career preparation, connection and community, leadership, gender equity, and the opportunities of our Boston location.

Editorial Style Guide

The Simmons Editorial Style Guide covers style rules particular to Simmons University, as well as some selected grammar and punctuation rules. This guide applies to any communications produced by Simmons University.

Key Words and Terms

This list of key words and terms covers items that don’t appear in the Chicago Manual of Style, items you’ll encounter frequently, or our exceptions to CMS style. Often the Chicago Manual of Style has multiple “correct” versions of a term, but for consistency across our communications, Simmons has set a style for them.

Writing for the Web

Here you will find pitfalls to avoid and opportunities to seize that are specific to writing content for the web. 

Writing Do‘s and Don‘ts

Examples of how to use brand messaging when writing for Simmons, and pitfalls to avoid.