The Simmons Brand
Space to grow. Opportunity to thrive.
We believe it’s time the world made space for the voices and perspectives of individuals of all ages, backgrounds, and life paths. Whether you're just starting your higher education journey, returning to finish your degree, or looking to advance your career, this is a place designed for you to explore your identity, interests, and opportunities.
Located in the heart of Boston, we’re expanding what learning looks like — creating new spaces that foster hands-on learning, connection, and creativity while cultivating a community where every student has the space to grow, lead, and belong. Here, education is not just about acquiring knowledge — Simmons prepares you to thrive in your career, your life, and the world.
The Essence of Simmons
The Simmons brand is more than just a logo or color. It reflects our purpose: who we are and what we stand for.
Our brand is the embodiment of everything we do and say. It conveys our personality, and is the first thing that comes to mind when you hear the words “Simmons University.” These statements of purpose, position, and promise form the framework for all of our brand messaging.
We exist to advance women and gender equity and to educate our students to thrive in their professions, enrich their communities, and address our world’s most pressing challenges.
Simmons University inspires a culture of education, connection, and action. In every class, every program, every interaction, we encourage our students to realize the power of their voices, identities, and influence so they can thrive in their professions and address the world's most pressing challenges with courage and confidence.
Simmons creates space for you to gain the professional skills, perspective, and connections you need to thrive as you launch or advance your career. By combining an education that emphasizes individual expression, rigorous academics, and experiential learning with all the opportunities in Boston and beyond, we ensure that you’ll graduate ready to lead in your profession, enrich your life, serve in your community, and address our world’s most pressing challenges.
Brand Elements
Themes
Five key themes are at the core of everything we do: career preparation, connection and community, leadership, gender equity, and the opportunities of our Boston location.
Logos and Seals
Logos can be downloaded by Simmons faculty and staff for use in branded communications.
Color Palette
Our chief operating colors are Simmons dark blue and pure white. They are supported most commonly by two additional blues and a rich black. Accent colors are also available.
Typography (Fonts)
Museo Sans is our workhorse font. Artigo and Alga are our display fonts.
Graphic Elements
We use two primary graphic elements: the cupola and the Simmons "S". Stormy the Shark is used sparingly.
Find guidelines and tips for using graphic elements, including Stormy
Photography and Video
Photographs capture the essence of Simmons University to tell a richer, more comprehensive story. Video is a great tool for showing engaging activity that can’t be captured in other formats.
Tools and Templates
Use these tools and templates for communicating with audiences across the University and beyond.
Editorial Style Guide
The Simmons Editorial Style Guide covers style rules particular to Simmons University, as well as some selected grammar and punctuation rules. This guide applies to any communications produced by Simmons University.
Design Templates
Templates for simple designs are available in AdobeExpress, including digital signage templates, an event sign template, and a flyer template.
Business Cards and Letterhead
The Copy and Mail Center takes orders for business cards and letterheads through their online portal.
Digital Signage
Digital signs are a great way to get the word out on campus. We offer templates and policies guiding the use of digital signs on campus.
Backgrounds
Choose from a variety of backgrounds to display your Simmons pride on your phone, desktop, or on Zoom.
Questions? We are here to help!
Office of University Marketing and Communications
The University Marketing and Communications team provides support to the Simmons community through external and internal promotion; website, digital communications and social media strategy; public affairs and media and government relations assistance; branding and creative services; and internal communications.