Design Tips and Guidelines
Visual design brings the Simmons brand to life.
Putting words and visuals together well — through print, signage, web, video, social media and other digital platforms — drives the Simmons Brand. Good design commands attention, expresses our personality, and elevates our themes and messages. Consistency in design sets us apart.
Design Elements
Logos and Seals
Logos can be downloaded by Simmons faculty and staff for use in branded communications.
Color Palette
Our chief operating colors are Simmons dark blue and pure white. They are supported most commonly by two additional blues and a rich black. Accent colors are also available.
Typography (Fonts)
Museo Sans is our workhorse font. Artigo and Alga are our display fonts.
Photography and Video
Photographs capture the essence of Simmons University to tell a richer, more comprehensive story. Video is a great tool for showing engaging activity that can’t be captured in other formats.
Graphic Elements
We use two primary graphic elements: the cupola and the Simmons "S". Stormy the Shark is used sparingly.
Design Tools
Design Templates
Templates for simple designs are available in AdobeExpress, including digital signage templates, an event sign template, and a flyer template.