Logos

Brandmarks

Primary (Preferred)

This is our preferred and most essential logo–the one you’ll see most often. 

When in doubt, default to it for all branded communications.

Alternate 

This alternate horizontal version may be used in place of the Primary Wordmark when space limitations restrict the use of the latter.

Boston Wordmark

When our historic home beside the Fenway is a selling point, use this option.

Seal

When a more formal or academic feel is required, use the University seal. The Seal should take a more secondary visual role to the primary wordmark. The combination of the Seal + Primary Wordmark is reserved for use by the President’s and Provost’s Offices.

Acceptable Use of University Brandmarks

University brandmarks should only be reproduced in Simmons Navy, black, or white and placed on a color from our Primary Color Palette. 

Brandmarks may also be placed over photographs when necessary, but the background of the photo below the logo should be uncluttered and the wordmark must be easily legible.

Exceptions may be made on a case-by-case basis only with the prior approval of University Communications (e.g., co-branding applications or event collateral governed by partner-led branding conventions).

When designing around a brandmark, always surround it with the required clear space to ensure visual impact and clarity. The clear space can be determined by the height of the lowercase “s” in the wordmark. No type or graphic elements of any kind should invade this space. A single brandmark should appear no more than once on a printed or digital page.

Incorrect Use of the Brandmark

Knowing what constitutes detrimental use of Simmons University branding assets — and avoiding it at all costs — is an essential piece of managing our organizational identity. Simmons brandmarks should never be altered, cropped, recreated, screened, watermarked, or animated in any way.

Detrimental use includes but is not limited to the following examples:

• skewing, pinching, or stretching
• adding elements
• recreating from scratch (download the logo from Merlin)
• changing the colors
• outlining the text
• altering the proportions.

. When in doubt, contact University Communications.

School, Office, Department, and Program Signatures

School, office, department, and program names are not part of our logo, but we do offer approved lockups in several variations. The lockup options for the Gwen Ifill School of Media, Humanities, and Social Sciences can be see to the right as an example. All the same usage guidelines that apply to the Simmons wordmark and seal apply to these signature lockups.

We also offer joint lockups for when events or other programs are sponsored by multiple Simmons groups. Please reach out to University Communications to request a joint logo lockup for an event or program.