Asset Library
Guidelines for the use of brand assets are included on the page for each element.
Visual Assets
Logos and Seals
Logos can be downloaded by Simmons faculty and staff for use in branded communications.
Color Palette
Our chief operating colors are Simmons dark blue and pure white. They are supported most commonly by two additional blues and a rich black. Accent colors are also available.
Typography (Fonts)
Museo Sans is our workhorse font. Artigo and Alga are our display fonts.
Photography and Video
Photographs capture the essence of Simmons University to tell a richer, more comprehensive story. Video is a great tool for showing engaging activity that can’t be captured in other formats.
Graphic Elements
We use two primary graphic elements: the cupola and the Simmons "S". Stormy the Shark is used sparingly.
Find guidelines and tips for using graphic elements, including Stormy
Tools & Templates
Use these tools and templates for communicating with audiences across the University and beyond.
Design Templates
Templates for simple designs are available in AdobeExpress, including digital signage templates, an event sign template, and a flyer template.
Editorial Style Guide
The Simmons Editorial Style Guide covers style rules particular to Simmons University, as well as some selected grammar and punctuation rules. This guide applies to any communications produced by Simmons University.
Business Cards and Letterhead
The Copy and Mail Center takes orders for business cards and letterheads through their online portal.
Digital Signage
Digital signs are a great way to get the word out on campus. We offer templates and policies guiding the use of digital signs on campus.