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Asset Library

Guidelines for the use of brand assets are included on the page for each element.

Visual Assets

The Simmons University logo in white on a dark blue background

Logos and Seals

Logos can be downloaded by Simmons faculty and staff for use in branded communications.

Learn about the Simmons logos and their usage

The primary color palette for Simmons University, consisting of a dark blue, white, medium and ligh blue, and black

Color Palette

Our chief operating colors are Simmons dark blue and pure white. They are supported most commonly by two additional blues and a rich black. Accent colors are also available.

Explore our primary and accent colors and their usage

Simmons brand fonts: Artigo, Alga, and Museo Sans

Typography (Fonts)

Museo Sans is our workhorse font. Artigo and Alga are our display fonts.

Learn more about the Simmons brand fonts

A graphic of a film strip with Stormy, the Simmons mascot, in one of the frames

Photography and Video

Photographs capture the essence of Simmons University to tell a richer, more comprehensive story. Video is a great tool for showing engaging activity that can’t be captured in other formats.

Explore usage and guidelines for photos and video

An outline of the Simmons cupola on a dark blue background

Graphic Elements

We use two primary graphic elements: the cupola and the Simmons "S". Stormy the Shark is used sparingly.

Find guidelines and tips for using graphic elements, including Stormy