Dr. Vieira earned his Ph.D. in Communication Sciences from the University of Connecticut. He earned his M.B.A. in Management from Bryant University and a B.A. in Political Science from Rhode Island College. He has over thirty years of experience in marketing communication and strategic marketing, and has consulted for a number of European companies. He primarily teaches quantitative research methodologies, marketing research, consumer behavior, public relations, and integrated marketing communication courses at the graduate level.
At the undergraduate level, he teaches consumer behavior, marketing research, and strategic communication campaigns and planning. Professor Vieira's students have developed ad campaigns for clients such as multi-national corporations, the U. S. government, and non-profit organizations. He has developed the information architecture for and constructed a number of online courses. He is the recipient of teaching awards from the University of Hartford and American Intercontinental University. Professor Vieira has been a guest lecturer at numerous universities including Boston University, University of New Hampshire, Suffolk University, University of Connecticut, and Bryant University among others.
Dr. Vieira's research currently includes corporate social responsibility and internal organizational communication using of advanced statistical methodologies. He has developed over 15 unpublished consulting and research reports, and over 30 peer-reviewed publications in such journals as Public Relations Review, Sage Publishing's Encyclopedia of Media Violence, Russian Journal of Communication, Journal of Business Ethics, Public Relations Journal, Journal of Hospitality & Tourism Research Tourism Research, Reading Psychology, Educational Psychology, Journal of Communication Studies, Journal of Children and the Media, Journalism & Mass Communication Educator, Journal of Family Violence, Journal of Applied Social Psychology, Communication Research, American Journal of Media Psychology, Journal of Food Service, and Corporate Communication: An International Journal. He has co-authored more than 30 peer reviewed research papers presented at conferences such as the International Environmental Communicators Association International, the Society of Experimental Social Psychology, International Society for Research on Emotions, International Communication Association, National Communication Association, Association for Education in Journalism and Mass Communication, International Symposium: New Perspectives in Affective Science by The Center of Excellence for Psychological Studies at Kyoto University, International Tourism & Hospitality Conference, and other various international conference.
He has also served as a reviewer for 20 academic journals and is on the board of the following journals: Russian Journal of Communication, Public Relations Journal, Northwest Journal of Communication; Ethics & Behavior; International Journal of Hospitality & Tourism Administration, Corporate Communication: An International Journal, American Journal of Media Psychology and The Center for Applied and Communication Research at Simmons College.
As of 2014, Dr. Vieira serves on the Simmons' Institutional Review Board, the School of Management's Promotion and Tenure Committee, faculty advisor for the AAF and AMA undergraduate and graduate student chapters, and is Research Director for the School of Management.
In his spare time, Dr. Vieira writes children's stories and paints in Maine where he resides with his family.
MGMT 230: Why We Buy?
MGMT 231 Creating Brand Value
MGMT 232I and 232II: Beyond Advertising
MGMT 335: Marketing Research
GSM 526: Marketing Research & Design
GSM 532: Consumer Psychology & Online Behavior
GSM 415: Quantitative Analysis and Decision Sciences
MSMG 421: Research Management
MSMG 497: Strategic Public Relations
MCM 451: Integrated Marketing Communication
MCM497EB: Global Strategic Integrated Marketing Communication