Kendall Bauer '16 Learns Marketing First Hand

What are you studying?

I'm a double major in Marketing and Communications (PR/Marcomm Track) and a minor in Media Arts.

What drew you to your major?

I've always been a creative thinker -- and a talker and a writer. I'm also known amongst family and friends as the “organizer” and “planner." My major encompasses all of these strengths and qualities.

As a first year I also joined the Public Relations Student Society of America (PRSSA). After joining them on the annual Omnicom trip to NYC, I felt this path could open up a lot of doors for me.

What's your favorite part of your program?

My favorite part of my program is getting the chance to apply what I learn to real life situations such as case studies and projects for real-life clients. I’m looking forward to my internship class this coming spring.

What's your favorite class you've taken so far?

My favorite course(s) so far have been Organizational Communication and Behavior and Writing for PR. Both of these classes have taught me the fundamental ways to be successful in the workplace; how to work with groups, navigate my personal strengths and weaknesses in relation to others, and how to strengthen my writing to stand out among the masses.

Where is your internship? What are you doing?

I am the student worker/intern here at Simmons in the Marketing Communications Department. Fall semester was my first semester working for them; so far I've really enjoyed it and look forward to continuing this spring!

What was the application process like?

I learned about the position through one of my academic advisors, Andrew Porter, who continues to be a great resource to me. He suggested I apply by submitting my resume and cover letter (that was the first time I wrote an official cover letter—so it was a big deal). I was then invited into the office to meet the staff and learn more about the position. After the initial meeting, I submitted some writing samples and a few days later received an email offering me the position. After I accepted, I started training with their past intern to learn the ropes before she graduated. The training was very helpful as we made the transition.

What's a typical day like at your internship?

I usually start my day checking out the news online and making a task list for the day. Projects I consistently work on revolve around organizing media hits for Simmons, creating and uploading content for the Simmons website, copy-editing, creating tweets, and helping with day-to-day tasks or special projects around the office. This coming spring I will continue these jobs and hopefully add more into the mix!

What's your dream job?

My dream job would be active and allow me to be creative, work with people, build on my strengths, and learn something new every day. I am not sure where I see myself exactly, but I hope to stay in Boston after graduation. I’ve always felt the opportunities I am presented with will lead me to where I am meant to be.

Fill in the blank: I love Simmons because... pushes me out of my comfort zone, helped me find my voice, and allowed me to build meaningful friendships.
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