The marketing landscape is constantly changing — be part of the evolution.

Our students are on the cutting-edge of marketing theory, developing innovative social media campaigns and engaging in the ongoing online conversation. They work in teams to gather, analyze and draw conclusions from industry and market data and craft marketing plans for local organizations.

You'll learn to design clever and compelling marketing campaigns that reflect your understanding of branding and consumer behavior. Through internships at industry leaders like Boston Children's Hospital and Brown Brothers Harriman, you'll solve complex, real-world marketing situations — and become a confident leader, brand steward and marketing expert.

Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for the modern day marketing field. Our alumnae excel in every industry, finding positions are organizations like Mullen, Tory Burch, Digitas and FleishmanHillard.

Program Requirements

Prerequisites

  • ECON 100 Principles of Microeconomics
  • MATH 118 Introductory Statistics

Required Core Courses

  • MGMT 100 Foundations of Business and Management
  • MGMT 110 Financial Accounting
  • MGMT 234 Organizational Communication and Behavior
  • MGMT 250 Marketing
  • MGMT 260 Finance
  • MGMT 325 Operations Management and Decision Making
  • MGMT 340 Strategy
  • MGMT 370 Internship

Required Marketing Courses

  • MGMT 230 Why We Buy
  • MGMT 335 Marketing Research
  • MGMT 392 Marketing Decision Making (Capstone)

Electives

The student will select two electives from the following list:

  • MGMT 221 Project Management
  • MGMT 225 The Manager and the Legal Environment
  • MGMT 231 Creating Brand Value
  • MGMT 232A Introduction to Advertising
  • MGMT 232B National Student Ad Competition (NSAC)
  • MGMT 233 Developing Customer Relationships
  • MGMT 236 Retail Management
  • MGMT 290 Special Topics in Management: Seminar (when relevant)
  • MGMT 348 Sustainable Supply Chain
Minor Requirements

Minor in Marketing

The Minor in Marketing is an excellent complement for all Majors interested in marketing/social media positions in fast- growing companies. 

  • MGMT 100 Foundations of Business and Management
  • MGMT 250 Marketing

MGMT 100 and MGMT 250 teach core concepts in marketing and consumer behavior. Students also select three marketing electives that enable them to tailor the minor, based on interests. Students can choose from both the list of required marketing courses and the list of electives (see page 170 of the 2016-2018 Undergraduate Course Catalog). 

The Marketing Minor complements study in various other disciplines including Public Relations/Marketing Communications, Business and Management, Finance, Arts Administration, Retail Management and the social sciences.

Customize Your Program

You'll work with your advisor to tailor a program to your interests and career goals. Simmons offers many options for customizing your studies, including dual majors, accelerated programs and a wide variety of complementary minors.

Marketing complements study in various other disciplines, including Finance, Public Relations/Marketing Communications, Retail Management and Business and Management.

Internships and Research

Internships are a key component of the marketing program. Our students work in marketing departments and agencies in the greater Boston area and beyond, including recent internships at Callanan & Klein Communications, WGBH Educational Foundation, State Street Global Advisors, and Kel & Partners. 

Internships encourage students to sharpen their skills, refine their career interests, build their resumes, and develop important relationships.

Faculty
    Angela Chang
    • Angela Chang
    • Associate Professor, School of Management
    • Phone: 617-521-3868
    • Office: M427
    Erin DeCurtis
    Cynthia Ingols
    • Cynthia Ingols
    • Professor of Practice
    • Phone: 617-521-3837
    • Office: M347
    Yulong Li
    • Yulong Li
    • Assistant Professor
    • Phone: 617-521-3853
    • Office: M336
All faculty »
Honor Societies

SOM Honor Societies: Beta Gamma Sigma and Alpha Delta Sigma

Beta Gamma Sigma (BGS) is the premier honor society for students enrolled in business and management programs accredited by AACSB (The Association to Advance Collegiate Schools of Business). An undergraduate student becomes eligible for membership in the second semester of junior year. The top 10% of each undergraduate class, ranked by GPA, are invited to join. The Society's mission defines this lifelong commitment to its members' academic and professional success: to encourage and honor academic achievement in the study of business, to foster personal and professional excellence, to advance the values of the Society and to serve its lifelong members.

Alpha Delta Sigma (ADS) is a national honor society sponsored by the American Advertising Federation. It recognizes and encourages scholastic achievement in advertising and marketing studies. The requirements are that the student must be current in dues membership, be a senior or rising senior, have taken at least two advertising or marketing courses, and have a minimum undergraduate GPA of 3.25.

How to Apply
So you know that Simmons is a great place to be, you've learned about our programs, maybe even come for a visit...now you're ready to apply! Let's get started.