- Program Requirements
Student may pursue a concentration in PR/marketing communications and choose electives to focus in a particular area.
Required Core Courses
- COMM 121 Visual Communications
- COMM 122 Media Writing Bootcamp
- COMM 186 Introduction to Public Relations and Marketing Communications
- COMM 210 Introduction to Graphic Design
- COMM 281 Writing for Public Relations & Marketing Communications
- COMM 325 Public Relations Seminar
- MGMT 230 Why We Buy
- MGMT 234 Organizational Communication and Behavior
- MGMT 238 Financial Aspects of Business
- MGMT 250 Principles of Marketing
- COMM370 or MGMT 370 Internship
Independent Learning: 8 credits to be fulfilled either through COMM 350 (4 or 8 credits), MGMT 350 (4 or 8 credits), COMM 370 (4 to 8 credits, MGMT 370 (4 to 8 credits) and/or COMM 390 Studio Five; COMM 390 Studio Five cannot be double counted as an elective course and an independent learning course.
Students select three courses from this list; one must be at the 300 level
- COMM 124 Media, Messages, and Society
- COMM 163 Radio Operations and Performance
- COMM 181 Public Speaking
- COMM 240 Intermediate Graphic Design: Typography
- COMM 244 Web Design
- COMM 260 Journalism
- COMM 262 Media Coverage
- COMM 286/MGMT 232A: Introduction to Advertising
- COMM 310 Feature Writing
- COMM 315 Op/Ed Writing
- COMM 323 Digital Cultures: Communications and Social Media
- COMM 326/MGMT 232B: National Student Advertising Competition
- COMM 333 Web II
- COMM 344 Senior Seminar/Storytelling
- COMM 350 Independent Study
- COMM 390 Studio 5: A Communications Workplace
- MGMT 100 Foundations of Business and Management
- MGMT 221 Project Management
- MGMT 224 Socially Minded Leadership
- MGMT 231 Creating Brand Value
- MGMT 320 Negotiations and Change Management
- MGMT 329 People, Planet and Profits
- MGMT 335 Marketing Research
- MGMT 350 Independent Study
- MGMT 392 Market Decision-Making
Recommended for the PR/MarCom Major:
- ECON 100 Principles of Microeconomics
- PSYC 101 Introduction to Psychological Science
- MATH 228 Introduction to Data Science
- Customize Your Program
We encourage our students to tailor the Public Relations and Marketing Communications major to fit their interests. Simmons students majoring in PR/MarComm might be interested in a minor in Organizational Studies or Business in the School of Management or a minor Media Arts or Web Design and Development in the Communications Department. Your advisor will help you develop the best path to meet your personal and professional goals.
A Minor in PR/Marketing Communications is also available. The minor requires COMM 186, MGMT 250, COMM 281 and two electives from COMM 124, COMM 181, COMM 265, COMM 286/MGMT 232A, COMM 326/MGMT 232B, COMM 323, MGMT 230, MGMT 231, MGMT 234, MGMT 238 and MGMT 335.
- Internships and Research
Internships are a key component of the public relations program. Our students fulfill their independent learning and internship requirements in a variety of ways, including recent placements at Boston Herald, Harvard Medical School, Lesley College, Dana Farber Cancer Institute, and the Boston Ballet, to name a few.
Seniors in the public relations program also have the unique opportunity to learn from leaders in the field during our annual trip to the NYC Experience at Omnicom.
All faculty »
- Angela Chang
- Associate Professor, School of Management
- Phone: 617-521-3868
- Office: M427
- How to Apply
- So you know that Simmons is a great place to be, you've learned about our programs, maybe even come for a visit...now you're ready to apply! Let's get started.