Communications Learning Outcomes

  • Students learn to craft clear visual, oral and written messages, in the forms and styles appropriate for the communications professions, audiences, and purposes they serve.
  • Students learn to think critically, creatively, and paradoxically, both collaboratively and independently. 
  • Students learn to analyze and critique meaning making in the visual, oral and written arenas. 
  • Students learn to skillfully employ the appropriate current technologies and tools for the communications professions in which they work. 
  • Students learn to demonstrate a knowledge of the laws of freedom of speech and the press 
  • Students learn to demonstrate an understanding of the ethical and legal responsibilities associated with being a communicator. 
  • Students learn to demonstrate knowledge of the history of communications and its theory, as well as the role of theorists, professionals and institutions in shaping the field. 
  • Students learn to recognize the diversity among communications professions, audiences, and purposes and the impact of their cultural contexts within a global society
  • Students learn to evaluate their own work and that of others, syntactically and semantically.

Concentrations within Communications:

  • Demonstrate writing, interviewing, reporting, and synthesizing skills
  • Locate and evaluate information on the Internet, in public documents and through personal interviews.
  • Choose credible sources
  • Critically evaluate the written word for accuracy, fairness, clarity, appropriate style, grammatical correctness, and originality.
Media Arts
  • Skillfully craft written, visual, and oral messages and narratives
  • Select and skillfully use appropriate platforms
  • Recognize and assess issues of ethics, media censorship, and media law
  • Recognize the effects of cultural, historical and institutional contexts on written, visual, and oral messages and narratives
  • Select and skillfully use tools appropriate for the PR/MarComm profession.
  • Plan messages and communications appropriate to their situations and publics
  • Demonstrate a clear understanding of the principles of Public Relations and Marketing Communications
Web Design and Development
  • Be able to design web pages and create simple static websites utilizing valid, semantic, and accessible HTML and CSS
  • Will be able to describe the entire web design process (Research, Information Architecture, Design, Production)
  • Will be able to articulate a clear website design vision through use of wireframes, mood boards/style tiles/ and mockups