Susan Sampson

Associate Professor
  • School of Business


(617) 521-2366

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  • Ph.D. Kent State University
  • M.A. Kent State University

About Me

Dr. Sampson joined the Simmons faculty in 1995 after teaching at Babson College, and has led courses on undergraduate, graduate, and executive education levels. Before moving into academia, she worked in the retailing and banking industries. Sampson's professional years strengthen her current expertise in her research interests: retail site analysis, retail evolution, market analysis, market research, and shopping centers. A nationally recognized expert on retailing, Dr. Sampson has appeared on television and radio, and is an often-quoted retail expert in such respected publications as The Wall Street Journal, BusinessWeek, and USA Today.

Susan Sampson's Curriculum Vitae

What I Teach

Undergraduate Classes

  • MGMT233 Developing Customer Relations
  • MGMT236 Retail Management
  • MGMT250 Marketing
  • MGMT335 Marketing Research
  • MGMT392 Marketing Decision Making

Graduate Classes

  • GSM425 Marketing Management
  • GSM526 Marketing Research¬†