Marketing

The Marketing Department leads College-wide marketing efforts to increase Simmons College brand awareness among prospective students, parents, alumnae/i, and opinion leaders; to competitively position the College; and to drive admissions inquiries for undergraduate and graduate programs. The Marketing Department manages the development of major admissions publications for all programs, public relations, external and internal communications, brand advertising, call-to-action advertising, online marketing (web, email, social media, search), and the SIMMONS magazine for alums.

The Simmons Brand

A brand encapsulates a promise about who we are, what we do, and our reason for being. It finds full expression when our constituencies perceive and act on our inherent values and distinguishing characteristics through the communications we craft.

Through consistent use of messaging, style, the visual identity system, and our logo, a public "face" will emerge that will cement Simmons's identity in the minds of our constituencies. Over time, consistent use of the brand will strengthen understanding of our mission, purpose, and enduring values.

Core Values and Goals
CORE PURPOSE:

Transformative learning that links passion with lifelong purpose.

"In everything we have done, we have aimed to increase the visible celebration of the learning that we offer in this wonderful place—learning designed to prepare you for your life's work."
— Helen Drinan, President

VALUES:
  • We are at our best when students are first
  • Simmons graduates are prepared for life's work
  • We will cross boundaries to create opportunities
  • We are committed to collective investment in our community

STRATEGIC GOALS:
  • Build a vibrant, student-centered educational community that inspires leadership & lifelong engagement
  • Envision Simmons as a university with a global perspective built on research, scholarship & teaching excellence
  • Attain & retain financial strength
  • Foster & support innovation
  • Promote a student-centered culture of learning, leadership, and making a difference
Messaging

There are countless examples of the impact a Simmons education has on our students, and that our students and alumnae/i have on the world. Our brand messaging provides a framework for telling those diverse stories and speaking about Simmons in a unified voice. 

You'll notice our main branding language and tagline used throughout the website and in our publications and advertising:

Your Moment. Your Move. Your Simmons.
Where leaders make themselves. 

These key elements demonstrate the active role our students take in shaping their own futures. But there's more to the brand messaging than these bold statements. We also have guiding language to set the tone for our online and print communication. You'll find it adapted throughout the website, including on:


Not sure how to adapt the brand messaging for your communications? Contact us! We're happy to help. 

Visual Identity System (VIS)

A cohesive and uniform visual identity offers an effective way for the Simmons community to communicate with key audiences. The Simmons Visual Identity System (VIS) is intended to provide consistent yet flexible guidelines to assist you in creating communications that make a clear and strong impression.

The VIS provides specific standards, recommendations, and guidelines for using the Simmons logotype, graphic elements, and the color palette. Every member of the Simmons community plays an important role in maintaining the integrity of the system by consistently applying the guidelines to all internal and external communications.

Simmons Visual Identity System (VIS) Brand Guidelines

Style Guides

Our style guides provide a standard for the way the College communicates.

Simmons Print Style Guide

Simmons Web Style Guide

Photography and Image Consent

For all photo and videography shoots taken on behalf of the College, completed and executed image consent forms for all subjects must be obtained and kept on file. Consent forms are the responsibility of each office that manages photography or videography for the College. Please note that for subjects under the age of 18, a parent or guardian must complete the Image Consent Form.

Simmons Image Consent Form

Simmons Image Consent Policy

Logos, Image Files and Design Resources

Cumulus (Logo and Image Files Database)

Logo files and image files are available for downloading from Cumulus, the College-wide image database. A username and password are required to access Cumulus and can be obtained by following the link below and completing the Cumulus Access Request form.

Once you have your username and password, visit the Cumulus database to access the logo and image files.

Logo, Design, or Layout Assistance

If you need assistance with or need to request any of the following, please complete and submit the Logo, Design, or Layout Assistance form.

  • Simmons logo for one-time use;
  • Simmons sub-brand logo to be created for your department, organization, or event;
  • Simmons logo for use in co-branded materials;
  • Design assistance on a project;
  • Creation of a branded or sub-branded template.

Print Checklist

This checklist provides general recommendations for checking a design file/layout before sending it to be printed. Please work closely with your printer regarding any details you are unsure about, as print requirements and preferences will vary from printer to printer.

Senior Moments

Your Moment. Your Move. Your Simmons.

Where leaders make themselves.