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Please note

This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.

Marketing Research

4 sem. hrs. Prereq.: MGMT 250 and MATH 118. Introduces the state-of-art research design and analysis approach. Focuses on methods for collecting, analyzing, and interpreting market and consumer data relevant to the managerial decision- making process for both big corporations as well as small and medium enterprises. Has a strong applied and managerial orientation. Includes lectures, cases, field trips, and a research project.
Du, Sampson.

Course details

  • Course number: MGMT-335
  • Credits: 4.00
  • Academic Level: Undergraduate
  • Currently Offered: Yes
  • Course Type: Lecture

 

This information was taken from the Simmons College Registrar. Please report any errors or corrections to cas@simmons.edu.

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