- Campus Life
- Financial Aid
This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.
4 sem. hrs. What makes us buy the things we own? Who determines what is fashionable? Why is shopping such a fundamental part of contemporary culture? How do brands shape who we are? How do marketers persuade us to buy things we don't need? Explores the science of consumer behavior, bringing emerging theory from anthropology, sociology, psychology, economics, and neuroscience to understand how consumers choose, what their choices mean to them and enable them to be, and how their choices affect the development of society and culture. Features experiential labs that allow students to go out into the field to study consumer behavior as it unfolds around them.
Avery, Du, Sampson.