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Majors & Minors

Communications Course Details

Please note

This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.

Intro to PR & MarComm

4 sem. hrs. Explores the nature and role of communications in marketing and the integration of public relations, advertising, direct marketing, sales promotion, personal selling, and new media in the marketing communications plan. Analyzes marketing communications materials in various media and considers the economic and social implications of promotion. Includes a field assignment.
Abrams, Fine

Course details

  • Course number: COMM-186
  • Credits: 4.00
  • Academic Level: Undergraduate
  • Currently Offered: Yes
  • Course Type: Lecture

 

This information was taken from the Simmons College Registrar. Please report any errors or corrections to cas@simmons.edu.