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Major in Arts Administration

Major in Arts Administration

The Department of Art and Music offers this interdepartmental major in conjunction with the Department of Communications and the Program in Management. The major provides an opportunity for students to prepare for careers in the arts, including management; public relations; promotion and marketing; budgeting; art or music editing in museums or publishing houses; and management of public and corporate art activity, foundations, art galleries, and concert halls. A student may choose courses in art or music, depending upon her strengths and interests. Internship experience in one of these areas is an integral part of the major. The major offers a choice of emphasis in either management or communications. Departmental advising assists students in selecting the track appropriate for their career goals.

Requirements

Students are required to take fifty-two semester hours including thirty-two in art or music and twenty in either management or communications as listed below.

Art

  • Two out of four studio courses; students cannot choose both ART138 and ART/COMM139
  • ART 111 Introduction to Studio Art: Drawing
  • ART 112 Introduction to Studio Art: Color
  • ART/COMM 138 Introduction to Photography and the Traditional Lab
  • ART/COMM 139 Introduction to Photography and the Digital Lab

In addition:

  • ART 141 Introduction to Art History: Egyptto Mannerism
  • ART 142 Introduction to Art History: Baroque to the 20th Century
  • AADM 143 State of the Arts: An Introduction to Arts Administration
  • AADM 390 Arts in the Community
  • One elective in art history

Music

  • MUS 120 Introduction to Music: The Middle Ages to Early Romanticism
  • MUS 121 Introduction to Music: Early Romanticism to the Present
  • AADM 143 State of the Arts: An Introduction to Arts Administration
  • AADM 390 Arts in the Community
  • Three electives in music history, theory, or performance

Communications Track

  • COMM 122 Writing and Editing Across the Media
  • COMM 186 Introduction to Public Relations and Marketing Communications
  • COMM 281 Writing for Public Relations and Integrated Marketing

Communications and two of the following courses:

  • COMM 120 Communications Media
  • COMM 121 Visual Communication
  • COMM 123 Communications Technologies
  • COMM 124 Media, Messages, Society
  • COMM 210 Introduction to Graphic Design: Principles and Practices (requires COMM 123)
  • COMM 220 Video Production
  • COMM 244 Web I: Design for the World Wide Web (requires COMM 210
  • COMM 260 Journalism (requires COMM 122)
  • COMM 310 Feature Writing (requires COMM 122)

Business Track

  • MGMT 100 Introduction to Management and Principled Leadership
  • MGMT 221 Project Management
  • MGMT 234 Organizational Communication and Behavior
  • MGMT 238 Managing Your Venture's Financial Bottom Line
  • MGMT 250 Principles of Marketing

Recommended:

  • ECON 100 Principles of Microeconomics
  • ECON 101 Principles of Macroeconomics
  • MATH 118 Introductory Statistics

Marketing Track

  • MGMT 100 Introduction to Management and Principled Leadership
  • MGMT 250 Principles of Marketing

Three of the following courses:

  • MGMT 230 Consumer Behavior
  • MGMT 231 Creating Brand Value
  • MGMT 232 Beyond Advertising: Marketing Communications in the Age of Social Media
  • MGMT 233 Developing Customer Relations
  • MGMT 236 Retail Management
  • MGMT 348 Sustainable Supply Chain Management
  • MGMT 394 Comparative Retail Strategies

Recommended:

  • ECON 100 Principles of Microeconomics
  • ECON 101 Principles of Macroeconomics
  • MATH 118 Introductory Statistics

Entrepreneurship Track

  • MGMT 237 Introduction to Entrepreneurship
  • MGMT 238 Managing Your Venture's Financial Bottom Line
  • MGMT 250 Principles of Marketing
  • MGMT 337 Leading Your Entrepreneurial Venture

Students select one elective chosen from the following list after writing a rationale for the selection to the minor advisor:

  • MGMT 224 Socially Minded Leadership
  • MGMT 230 Consumer Behavior
  • MGMT 231 Creating Brand Value
  • MGMT 232 Beyond Advertising: Marketing Communications in the Age of Social Media
  • MGMT 233 Developing Customer Relations
  • MGMT 234 Organizational Communication and Behavior
  • MGMT 236 Retail Management
  • MGMT 260 Principles of Finance
  • MGMT 341 Global Business
  • ECON 214 Women in the World Economy
  • ECON 222 Comparative Economies in East Asia
  • ECON 239 Government Regulation of Industry
  • ECON 241 Business Competition and Antitrust Policy
  • SOCI 267 Globalization
  • SOCI 348 Re-envisioning the Third World
  • SJ 220 Working for Social Justice
  • SJ 222 Organizing for Social Change

Recommended:

  • ECON 100 Principles of Microeconomics
  • ECON 101 Principles of Macroeconomics
  • MATH 118 Introductory Statistics