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Please note

This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.

Advertising

4 sem. hrs. Prereq.: COMM 124 and 186. Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to realworld examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice.
Staff

Course details

  • Course number: COMM-286
  • Credits: 4.00
  • Academic Level: Undergraduate
  • Currently Offered: Yes
  • Course Type: Lecture

 

This information was taken from the Simmons College Registrar. Please report any errors or corrections to cas@simmons.edu.

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Course offerings and major & minor requirements for this program are available as a downloadable PDF document below. Please note that you will need the free Adobe Acrobat Reader plug-in to view and print these files.

Art & Music Course Catalog Information

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Please note: Simmons College makes every effort to ensure that the information contained in its catalogues is accurate and complete. Occasionally, however, changes are made and mistakes are discovered after the catalogue has been placed online. Degree requirements may also change because of changes in curriculum, accreditation standards or legal requirements. If you have questions about a program, especially with regard to the course or training requirements for a particular degree, we encourage you to be in contact with the dean of the school, the director of the program, or the chairman of the relevant department for definitive information.