Simmons College

Strategic Decision Making

(Prerequisites: GSM 415, GSM 420, GSM 421, GSM 425, GSM 430, GSM 455) Strategic Decision Making relies on a computer-based marketing strategy simulation, MARKSTRAT3, as the primary pedagogical tool. In the simulation, students are assigned to 'managerial teams' who are fully responsible for the strategic and product marketing-related decisions of a company within an assigned industry. As a member of the management team, students are responsible for developing, producing, and marketing a line of consumer products that compete against other brands within the same industry. This course is designed to integrate key learning from a variety of courses in the MBA program and to enhance students abilities to use data effectively, to work successfully in management teams, and to formulate both strategic objectives and appropriate supporting tactics to realize these objectives. (2 credits)