Course descriptions are provided for available courses AND their prerequisites. View a list of courses offered during the Summer 2012 term.
This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.
This course is designed to provide knowledge and skills pertaining to the functions of strategic planning and marketing in the health care setting. These will be applied to the health care leader whose responsibilities center upon functions other than an assignment as a planning or marketing specialist. Areas to be covered include an analysis of strategic planning and marketing theory, emphasizing strategic planning concepts in an era of reform and competition and a marketing orientation to designing the services of-fered by the health care organization.
- Course number: HMP-523
- Credits: 3.00
- Academic Level: Graduate
- Currently Offered: Yes
- Course Type: Lecture