Associate Professor & Director of SOM Research
Dr. Vieira earned his Ph.D. in Communication Sciences from the University of Connecticut. He earned his M.B.A. in Management from Bryant University and a B.A. in Political Science from Rhode Island College. He has over thirty years of experience in marketing communication and strategic marketing, and has consulted for a number of European companies. He primarily teaches quantitative research methodologies, public relations, and integrated marketing communication courses at the graduate level. At the undergraduate level, he teaches strategic communication campaigns and planning, PR, and advertising. Professor Vieira's students have developed ad campaigns for clients such as multi-national corporations, the U. S. government, and non-profit organizations. He has developed the information architecture for and constructed a number of online courses. He is the recipient of teaching awards from the University of Hartford and American Intercontinental University. Professor Vieira has been a guest lecturer at numerous universities including Boston University, University of New Hampshire, Suffolk University, University of Connecticut, and Bryant University among others.
Dr. Vieira's research interests include persuasive communication motivation, message effectiveness & effects, corporate social responsibility, using of advanced statistical methodologies. He has developed 15 unpublished consulting and research reports, and over 16 peer-reviewed publications in such journals as Sage Publishing's Encyclopedia of Media Violence, Journal of Business Ethics, Public Relations Journal, Reading Psychology, Educational Psychology, Journal of Communication Studies, Journal of Children and the Media, Journal of Applied Social Psychology, Communication Research, American Journal of Media Psychology, Journal of Food Service, and Corporate Communication: An International Journal. He has co-authored more than 20 peer reviewed research papers presented at conferences such as the Society of Experimental Social Psychology, International Society for Research on Emotions, International Communication Association, National Communication Association, Association for Education in Journalism and Mass Communication, International Symposium: New Perspectives in Affective Science by The Center of Excellence for Psychological Studies at Kyoto University, and other various international conference.
He has also served as a reviewer for 20 academic journals and is on the board of the following journals: Russian Journal of Communication, Public Relations Journal, Northwest Journal of Communication; Ethics & Behavior; International Journal of Hospitality & Tourism Administration, Corporate Communication: An International Journal, American Journal of Media Psychology and The Center for Applied and Communication Research at Simmons College.
As of 2013, Dr. Vieira serves on the Simmons' Institutional Review Board, the School of Management's Promotion and Tenure Committee, and School of Management Curriculum Committee.
In his spare time, Dr. Vieira writes children's stories and paints in Maine where he resides with his family.