Spencer Ross

Visiting Assistant Professor

Phone: 617-521-3868
Office: M-427
Email:
Twitter: http://www.twitter.com/srossmktg


Education

PhD, Marketing, UMass Amherst; MBA, International Business, St. John's University; BA, Political Science, McGill University

Specialization

Consumer Engagement with Digital/Interactive Marketing, Prosocial Consumer Behavior, Marketing and Public Policy

Bio

Dr. Ross is a Visiting Assistant Professor of Marketing at Simmons School of Management. He recently earned his Ph.D. from the Isenberg School of Management at UMass Amherst, having also received an MBA from St. John's University and a BA from McGill University. His current research in interactive marketing focuses on how consumers engage with various types of new interactive technologies used in integrated marketing campaigns. In particular, he is interested in consumer engagement with social media, as well as consumer engagement with new multimedia experiences.

 

Alongside his interactive marketing research, Dr. Ross has also focused his dissertation on the transformative consumer research topic of prosocial consumption. He has also researched a variety of issues of marketing and public policy, such as mindfulness, voluntary simplicity, and materialism, and has published in journals such as the Journal of Public Policy & Marketing, Journal of Business Research, and Journal of Research for Consumers. Aside from being fluent in French, Dr. Ross is also an ardent Montreal Canadiens hockey fan and coffee aficionado.

Current Course(s)

  • Principles of Marketing (undergraduate)
  • Marketing Management (MBA)

Publications

  • Bahl, Shalini, George R. Milne, Spencer M. Ross, and Kwong Chan (2013, in press), "Mindfulness: A Long-term Solution for Mindless Eating by College Students," Journal of Public Policy and Marketing.
  • Wong, Nancy, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie (2013), "Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences," Journal of Business Research, 66(8), 1179-1185.
  • Wong, Nancy, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie (2011), "Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications," Journal of Research for Consumers, 19, n.p. Web. http://bit.ly/1bcyDsd

Research

Published Conference Proceedings

  • Ross, Spencer M. (2012), "Whither Simplicity? An Exploratory Study of the Antecedents of Voluntary Simplicity," in Academy of Marketing Science Annual Conference Proceedings, (32), Leroy Robinson, Jr., ed., New Orleans, LA: Academy of Marketing Science.
  • Ross, Spencer M. (2011), "Egoism and the Everyday Consumer: Developing a New Theory on Prosocial Behaviors in Consumption Contexts," in AMA Educators' Proceedings: Delivering Value in Turbulent Times, (22), Stephanie M. Noble and Charles H. Noble, eds., Chicago, IL: American Marketing Association, 165-172.

Awards & Accolades

  • 2013 — Honorable Mention—Best Student Paper, Academy of Marketing Science Annual Conference, "Equity Exchange Theory: An Explanation of Prosocial Consumption"
  • 2012 — AMA Sheth Doctoral Consortium Fellow, University of Washington
  • 2011 — Eugene M. Isenberg Award Winner (fellowship for research in Business, Science, and Technology)

Professional Memberships

  • AMA Consumer Behavior SIG (Digital Marketing Webmaster, 2012-2014)
  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Academy of Marketing Science (AMS)
  • Marketing EDGE
  • Society for Personality and Social Psychology (SPSP)

Professional Services

  • Reviewer, Marketing EDGE(formerly DMEF) Annual Conference, 2013, Chicago, Illinois
  • Reviewer, ACR Annual Conference, 2013, Chicago, Illinois
  • Reviewer, AMA Marketing and Public Policy Conference, 2013, Washington, D.C.
  • Reviewer, AMS Annual Conference, 2013, Monterey, California
  • Reviewer, DMEF Annual Conference, 2012, Las Vegas, Nevada
  • Reviewer, AMA Marketing and Public Policy Conference, 2012, Atlanta, Georgia
  • Reviewer, AMS Annual Conference, 2012, New Orleans, Louisiana
  • Reviewer, DMEF Annual Conference, 2011, Boston, Massachusetts
  • Reviewer, AMA Marketing and Public Policy Conference, 2011, Washington, D.C.

Presentations

Conference Presentations

  • Ross, Spencer M. and Lauren I. Labrecque, "We Clapped for the Hologram: Authenticity in Experiential Consumption," paper accepted at the Marketing EDGE (formerly DMEF) Research Summit, October 12-13, 2013 in Chicago, IL.
  • Ross, Spencer M. and Lauren I. Labrecque, "Brand Reputation Under Siege: The Risks of Subversive Social Media Attacks," poster accepted at Marketing EDGE Research Summit, October 12-13, 2013 in Chicago, IL.
  • Milne, George R. and Spencer M. Ross, "The Changing Landscape of Consumers' Attitudes toward Database Marketing: 1997 vs. 2013," paper accepted at the Marketing EDGE Research Summit, October 12-13, 2013 in Chicago, IL.
  • Ross, Spencer M., Kunal Swani, Ilgim Dara, and Fatimah Al-Hajjat, "A Temporal Construal Level Assessment of Retrospective Processing," working paper accepted at the Association for Consumer Research Annual Conference, October 3-6, 2013 in Chicago, IL.
  • Ross, Spencer M., "Equity Exchange Theory: An Explanation of Prosocial Consumption," paper presented at the Academy of Marketing Science Annual Conference, May 15-18, 2013 in Monterey, CA.
  • Ross, Spencer M., Kunal Swani, and George R. Milne, "What Are They Reading? The Role of Networked Information Usage in the Classroom Environment," poster presented at the DMEF Direct/Interactive Marketing Research Summit, October 13-14, 2012 in Las Vegas, NV.
  • Ross, Spencer M., "Whither Simplicity? An Exploratory Study of the Antecedents of Voluntary Simplicity," paper presented at Academy of Marketing Science Annual Conference, May 15-20, 2012 in New Orleans, LA.
  • Bahl, Shalini, George R. Milne, and Spencer M. Ross, "The Role of Mindfulness in Explaining College Student Lifestyle Choices," paper presented at Association for Marketing and Health Care Research Conference, February 29-March 3, 2012 in Park City, UT.
  • Ross, Spencer M., "Egoism and the Everyday Consumer: Developing a New Theory on Prosocial Behaviors in Consumption Contexts," competitive paper presented at the AMA Summer Marketing Educators' Conference, August 4-7, 2011 in San Francisco, CA.
  • Bahl, Shalini, George R. Milne, Spencer M. Ross, and Kwong Chan, "The Impact of Mindfulness on Consumer Behaviors," poster presented at the AMA Marketing and Public Policy Conference, June 2-4, 2011 in Washington, D.C.