Sampson, director of Prince Program in Retail Management, quoted in Boston Globe
SOM associate professor and director of the Prince Program in Retail Management, Susan Sampson, was featured in the December 22 Boston Globe article entitled, “Retailers start last sales blitz,” comparing the final shopping days before Christmas to Black Friday. Many stores extended their store hours to cater to more last minute shoppers. Sampson said that for consumers, it can pay to wait. “Those people that have waited to shop will be rewarded. The selection might not be there, but the deals will be,” said Sampson.
Learn more about the Prince Program in Retail Management at Simmons.
Read the full article here: Boston Globe
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