Executive-in-Residence Susan Schor quoted in Globe
The Sept. 24 Boston Globe article “Mavericks start up with a purpose—not just a business plan” described how “maverick” businesses today are less defined by their use of technology and more by their “strategic originality” in approaching the market. Another common thread is “energy, imagination, and an anti-establishment bent.” The article also featured Eileen Fisher: “Women’s clothing retailer Eileen Fisher, for example, has long hired artists and therapists, rather than professional sales people, to work at its three dozen stores across the country. Its eponymous founder ‘didn’t hire anyone who had sales experience in her store,’ noted Susan M. Schor, the company’s chief culture officer, who visited the Simmons School of Management in Boston last week. ‘She wanted people who would really connect with customers and help them to pick out things that would work for them, rather than sell, sell, sell.’”
On September 18 & 19, Eileen Fisher executives Susan M. Schor, Amy Hall and Jim Gundell visited Simmons College for the School of Management’s ninth Executive-in-Residence program.
Filed under SOM News
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