SOM Professor Vipin Gupta publishes Business Policy and Strategic Management textbook
Simmons SOM’s first Roslyn Solomon Jaffe Chair in Strategy, Dr. Vipin Gupta, has recently published a new textbook on business policy and strategic management. “With fragmented market bases, diverse customer needs, cut-throat competition, escalating cost of resources, and infrastructure bottlenecks, managers in the emerging market scenario face a challenging and stressful job”-Business Policy and Strategic Management addresses these relevant industry changes. This textbook will be a valuable tool for postgraduate and advance undergraduate students. The book offers an integrated perspective for strategic leadership in both emerging and industrial market contexts, particularly drawn from the Indian context. Each chapter features a closing discussion case on a wide-range of international companies. To order a copy of Dr. Gupta’s book, please email sschawla@phindia.com.
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