"The Snob within," Prof. Marlino weighs in for Boston Globe
The Boston Globe’s January 15 article, “The Snob within; Living large—or at least trying to—is not just for the rich anymore,” delved into society’s latest trend: luxury living. The article discusses the shift of snobbery into mass appeal. Living rich has transcended the elite class and is gaining ground among the middle class, which is becoming a major target for “premium goods” marketing.
Deborah Marlino, a professor of marketing at Simmons School of Management, says that, “rather than be repulsed by the ‘grossly inflated CEO salaries’ so prevalent today, Americans of average means have seen the excesses of the wealthy as justification for their own conspicuous consumption.”
“Their attitude is, ‘If that person can buy a multithousand-dollar shower curtain, than I can buy my Gucci bag for $700,’” says Marlino.
Read the full article here: Boston Globe
Filed under SOM News
View all news & events for January 2007