Paula Sneed and SOM Graduation featured in Bay State Banner
An article in Boston’s Bay State Banner focused on both the August 5th SOM graduation and its keynote speaker. Read the story online here.
Ms. Sneed is the Executive Vice President, Global Marketing Resources, Kraft Foods, Inc., and she is responsible for leading Kraft’s 700+ Global Marketing Services organization that ensures world-class marketing, including advertising, media, promotions, digital and interactive marketing, CRM, packaging, marketing research and other marketing disciplines for more than 100 major food brands. Kraft Foods markets food and beverage brands including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals, and Milka chocolates in more than 150 countries.
After receiving a BA from Simmons College, Ms. Sneed worked for several years in the not-for-profit sector in Boston. In 1975, she enrolled in the Harvard Graduate School of Business and received her MBA with second year honors in 1977. She then joined General Foods Corporation (which later merged with Kraft Foods) as an Assistant Product Manager and thus began her 27-year career with Kraft - holding positions in consumer affairs, food service, marketing and e-commerce.
Ms. Sneed is a trustee of Simmons College, Teach for America and the Chicago Children’s Museum and Director of Airgas Inc. and Charles Schwab Corporation. She is also a member of the Executive Leadership Council and The Chicago Network.
Filed under In the Media and MBA News
View all news & events for August 2005