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SOM Faculty Member Sylvia Maxfield Quoted in Boston Globe Article Looking at Corporate Social Responsibility's Impact on New Market Segments

On May 25, 2008, SOM faculty member Sylvia Maxfield is quoted in the Boston Globe article "The Challenge of the Tougher Customer" by Robert Weisman, which looks at new market segments due to factors such as a growing awareness and importance of Corporate Social Responsibiity (CSR). “The attention being paid to CSR is huge,” Maxfield is quoted as saying. “And the companies are saying, ‘We just can’t do this to be nice, we have to be strategic and tailor it to the corporate strategy.’” To read the article click here.

Post Date: June 02, 2008 | Posted By: Laurie Cutts
Post Category: MBA;SOM News
On May 25, 2008, SOM faculty member Sylvia Maxfield was quoted in the Boston Globe article "The Challenge of the Tougher Customer" by Robert Weisman, which looks at new market segments due to factors such as a growing awareness of Corporate Social Responsibiity (CSR).SOM Faculty Member Sylvia Maxfield Quoted in Boston Globe Article Looking at Corporate Social Responsibility's Impact on New Market Segments

 

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