July 8th, 2009
The mission of the Simmons School of Management is to educate women for power and principled leadership. We are committed to the advancement of knowledge and practice in management through excellence in education and research. Our academic programs offer rigorous, applied, management education designed for women. We focus on leadership, and our programs integrate the strategic, functional, and behavioral aspects of management. SOM students gain the knowledge, analytical skills, and confidence that they need to manage successfully in dynamic and global environments. We are invested in our students’ success and support them as they launch, advance, and change their careers.
New Information This Week
Note from Mary D.
Next week marks the start of week 9 of summer term! Hard to believe that within a month, the academic year will be over! It is tempting to let school slide a bit when there are so many other demands on your time. Remember that in Foundations we talked about the 2 hours of prep for every hour of class, with some classes needing more. It is difficult to do well if you are not putting in the time but it might be a good checkin with yourself as midterm grades are now almost done. You have a good chunk of time left and some big deliverables still to go, so lots of opportunities still left to get points for participation and quality performance! The weather is also promising to turn this weekend and I think three or four days of sunshine will have a wonderful effect on your spirit and moods!!
“Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.”-- Lou Holtz
“The habit of always putting off an experience until you can afford it, or until the time is right, or until you know how to do it is one of the greatest burglars of joy. Be deliberate, but once you've made up your mind--jump in." --Charles R. Swindoll
July 17-19, CSR elective running all weekend.
There are lots of course sequencing and track changes coming in the next year all coming under separate memo from Mary D. This memo would be a really good one for you to read as many changes are going into effect next year!
Thanks to all of you that helped us evaluate service priorities for the program office going forward with our current staff. We had over a 50% student response rate to the Zoomerang survey and it was amazing how consistent your responses were on some ways we could change that would have minimal effects on service! Here are our new hours of operation for the Academic Programs Office, effective July 14, 2009.
Next week, July 13-17. Paula, Katlyn and Darla are all around
Fall 2009 Registration Changes
REMINDER: Consultative Sales Management has been cancelled due to low enrollment.
NEW COURSE CANCELLATION: Sustainability is being cancelled due to low enrollment.
GSM 426 - Please note the schedule changes in red below:
NEW MARKETING ELECTIVE BEING ADDED: Consumer Behavior: MGMT 531, Taught by Prof. Jill Avery
Hybrid Course Design
This course is designed to be an independent study in consumer behavior. As such, it is self-directed and the learning experience exists primarily online. Students who take the course need to be comfortable directing their own learning and need to be proficient with technology in order to complete the course requirements.
Meeting times, 4:15-6pm,
September 24, October 15 and November 12
Rest of the hours: independent learning and online
Module #1 An Anthropology of Consumption
In this introductory module, we will become consumer anthropologists and explore the meanings that consumption has in contemporary life. We will learn what things mean to their consumers, how meaning is produced in consumer culture, and how we transfer the meaning embedded in things to ourselves as we create our identities. We will conduct a shopping ethnography to decipher the meaning of consumption rituals and to understand how consumer behavior is influenced by situational influences. This module concludes with an interesting debate on whether consumers are liberated by or controlled by consumption.
Module #2 The Sociology of Consumption
Putting on our sociologist hats, we will explore the social underpinnings of taste, fashion, and style and discuss how our need to be seen as the same as some and distinctive from others drives our consumption choices. We will learn how consumption serves as a social glue in contemporary society bringing us together into subcultures of consumption and brand communities and discover how consumption in virtual worlds helps build social connections.
Module #3 The Psychology of Consumption
Finally, we will move into the head of the consumer to probe the psychology of consumption. In trying to understand consumer decision making processes, we will learn about consumers’ motivations, goals, and emotions, and track how consumers perceive and learn about products and services as they move along the way to developing attitudes. We will uncover the “weapons of influence” that marketers use to persuade consumers to buy and learn how these tactics work and why they are effective. We will probe the psychology of choice and uncover both rational and irrational consumer decisions driven by conscious and unconscious processes. We will venture into uncharted territory and discuss emerging research on the use of neuroscience in understanding consumer behavior. We will conclude the course with a discussion of the detrimental effects of consumerism on our society and our environment and the challenges of promoting ethical consumerism in today’s culture.
Five types of activities will occur throughout the semester to achieve our 28 credit hours.
Lecture sessions (6 hours). These introductory sessions in the classroom are designed to give you an overview of the material covered in each module and to set the stage for your own self-directed learning.
Lab sessions (8 hours) will send you out “into the field” to study consumer behavior as it unfolds around you. On lab session weeks, you will use the time you would normally devote to attending class to conduct research on consumer behavior in various locations and using various research methods. There are four lab sessions throughout the semester which form the basis for your written assignments.
Film sessions (8 hours) will bring us all together to watch current documentaries about consumer behavior and consumer culture. You may watch the films at any time during the week they are assigned in the media room in the Simmons library.
Retailtainment: It’s a Mall World
People Like Us
Online Discussions (4 hours) will focus on unpacking some of the debates and questions raised by the course readings.
Consumer Behavior Film Festival (2 hours). During this time, we will view each other’s final projects and celebrate our achievements.
TO REGISTER FOR CONSUMER BEHAVIOR-Please contact Paula at firstname.lastname@example.org
Spring 2010 Travel Course Information
Spring 2010, MBA Travel Courses to India (January) and UAE (March)! Contact Prof. Vipin Gupta at email@example.com for further information and registration form.
SIMMONS SCHOOL OF MANAGEMENT PANEL DISCUSSION:
Guest speaker: Mary Ann Tocio
Are Sustainability and Corporate Responsibility Sustainable in the Current Economic Environment?
Guest speaker: C.A. Webb
NETWORKING YOUR WAY BACK TO WORK
BUILDING YOUR ONLINE BRAND
Bring your laptop if you wish and come hear what twitter is all about! Learn how to register, create a bio, and get started. Gather tips on how to use Twitter for your career advantage. And watch out for date for the other 3 parts of the series (LinkedIn, Blogs, and Putting it All Together) coming soon!
KNOWING YOUR VALUE AND HOW TO ASK FOR IT
UNDERSTANDING POST-EMPLOYMENT BENEFITS
Boston Career Fair www.nationalcareerfairs.com
CSO Career Expo
1st Annual Asian MBA Leadership Conference & Career Fair www.asianmba.org
Boston Career Fair www.nationalcareerfairs.com
CFN Boston Career Forum http://www.careerforum.net/event/?lang=E
SPOTLIGHT ON A Recent JOB Posting
The Executive Director is responsible for the implementation of the organization's goals and objectives and assures compliance with all policy, reporting, and regulatory requirements. Among many other things the Executive Director functions as a lead fundraiser with individuals, as well as corporate, philanthropic, religious, and civic donors; Develops strategies and plans to ensure adequate funding of Coalition programs and activities; and works with the Board and its committees to facilitate the Board's fundraising activities. For more information visit Career Connect.
For all recent job and internship postings visit Career Connect.
INTERESTING CAREER ARTICLES
EMC Wins Data Domain With a $2.4 Billion Offer
Building Brand Runways
NEWS FROM THE LIBRARY: If travel IS not in the cards for this summer,
Stay tuned for additional information about the College, including Technology’s services and resources by reading the MySimmons announcements on a regular basis.
We are happy to assist you, so please let us know what we can do to help you get acclimated to the Main Campus.- Technology at Simmons