July 8th, 2009

 

 


Headings marked in BLUE represent new information. Headings marked in PURPLE represent old information.

The mission of the Simmons School of Management is to educate women for power and principled leadership. We are committed to the advancement of knowledge and practice in management through excellence in education and research. Our academic programs offer rigorous, applied, management education designed for women. We focus on leadership, and our programs integrate the strategic, functional, and behavioral aspects of management. SOM students gain the knowledge, analytical skills, and confidence that they need to manage successfully in dynamic and global environments. We are invested in our students’ success and support them as they launch, advance, and change their careers.

New Information This Week

Note from Mary D.

Quotes of the Week
Schedule Updates
Track Change and Course Sequencing Memo Coming Friday, July 10th
Changes in SOM Academic Programs Office Hours as of July 13th
Mary D. on Vacation


MBA Office Updates

Note from Mary D.

Next week marks the start of week 9 of summer term! Hard to believe that within a month, the academic year will be over! It is tempting to let school slide a bit when there are so many other demands on your time. Remember that in Foundations we talked about the 2 hours of prep for every hour of class, with some classes needing more. It is difficult to do well if you are not putting in the time but it might be a good checkin with yourself as midterm grades are now almost done. You have a good chunk of time left and some big deliverables still to go, so lots of opportunities still left to get points for participation and quality performance!  The weather is also promising to turn this weekend and I think three or four days of sunshine will have a wonderful effect on your spirit and moods!!

Quotes of the Week

“Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.”-- Lou Holtz

“The habit of always putting off an experience until you can afford it, or until the time is right, or until you know how to do it is one of the greatest burglars of joy. Be deliberate, but once you've made up your mind--jump in." --Charles R. Swindoll


Announcements

Schedule Reminders

July 17-19, CSR elective running all weekend.

Track Change and Course Sequencing Memo Coming Friday, July 10th

There are lots of course sequencing and track changes coming in the next year all coming under separate memo from Mary D. This memo would be a really good one for you to read as many changes are going into effect next year!

Changes in SOM Academic Programs Office Hours as of July 13th

Thanks to all of you that helped us evaluate service priorities for the program office going forward with our current staff. We had over a 50% student response rate to the Zoomerang survey and it was amazing how consistent your responses were on some ways we could change that would have minimal effects on service!  Here are our new hours of operation for the Academic Programs Office, effective July 14, 2009.

    * The program office will be open Monday-Thursday, 8:30am-6:30pm and 8:30am-4:30pm on Fridays.

    * We will be closed on Saturdays, but will have a staff member on call on any Saturday or Sunday that has a class in session. We will work in advance with the faculty teaching on the weekends to insure you all have everything you need. If there is a simulation or other major academic event running, we will staff the weekend as necessary.

    * We will hold all deliverables returned by the faculty in the program office for the week and then will move all deliverables to student mailboxes every Friday. This change will allow you to get deliverables over the weekend. We will also place any deliverable in your mailbox on request.  If you never picked up a key, or have lost your key, please see Katlyn and we will fill out a new key request form for you.

From the survey, we also learned that your biggest complaint relates to the booking of study rooms. You made it really clear that the current process is not working!! We are going to try a paper system that will be in a binder on Katlyn’s desk in the program office. Students can come in and check the binder and make reservations there. You don’t need to wait for someone to get back to you and you can see immediately what room is open or booked. We contemplated putting signup sheets on the doors, but felt that system left it wide open for non-SOM students to just write their names and use our spaces. We also considered joining the library system for study rooms, but if we do that, we have to open all our study rooms to the entire campus, and we didn’t want to do that! We also just received a lead from a current student on an electronic product called AppointmentQuest that we will now check out as well!

 We will re-evaluate what is working and not working both at the end of the summer term and the end of fall term. We invite any feedback you have and again, thank you for your support and help during this transition process. Getting your feedback made a huge difference in our ability to try some new hours and not compromise service!

Thanks!

Mary D

Mary D. on Vacation

Next week, July 13-17. Paula, Katlyn and Darla are all around

Fall 2009 Registration Changes

REMINDER: Consultative Sales Management has been cancelled due to low enrollment.

NEW COURSE CANCELLATION: Sustainability is being cancelled due to low enrollment.

GSM 426 - Please note the schedule changes in red below:

SDM component, September 17, 12‐3pm, 21, 23, 28, 30, 1‐3pm
Double Class: 9/18, 10‐12pm, 1‐3pm
No Class: 9/25

NEW MARKETING ELECTIVE BEING ADDED: Consumer Behavior: MGMT 531, Taught by Prof. Jill Avery 

Hybrid Course Design

This course is designed to be an independent study in consumer behavior.  As such, it is self-directed and the learning experience exists primarily online.  Students who take the course need to be comfortable directing their own learning and need to be proficient with technology in order to complete the course requirements. 

Meeting times, 4:15-6pm,

September 24, October 15 and November 12

Rest of the hours: independent learning and online

Module #1 An Anthropology of Consumption

In this introductory module, we will become consumer anthropologists and explore the meanings that consumption has in contemporary life.  We will learn what things mean to their consumers, how meaning is produced in consumer culture, and how we transfer the meaning embedded in things to ourselves as we create our identities.   We will conduct a shopping ethnography to decipher the meaning of consumption rituals and to understand how consumer behavior is influenced by situational influences.  This module concludes with an interesting debate on whether consumers are liberated by or controlled by consumption.  

Module #2 The Sociology of Consumption

Putting on our sociologist hats, we will explore the social underpinnings of taste, fashion, and style and discuss how our need to be seen as the same as some and distinctive from others drives our consumption choices.   We will learn how consumption serves as a social glue in contemporary society bringing us together into subcultures of consumption and brand communities and discover how consumption in virtual worlds helps build social connections.  

Module #3 The Psychology of Consumption

Finally, we will move into the head of the consumer to probe the psychology of consumption.  In trying to understand consumer decision making processes, we will learn about consumers’ motivations, goals, and emotions, and track how consumers perceive and learn about products and services as they move along the way to developing attitudes.  We will uncover the “weapons of influence” that marketers use to persuade consumers to buy and learn how these tactics work and why they are effective.  We will probe the psychology of choice and uncover both rational and irrational consumer decisions driven by conscious and unconscious processes.  We will venture into uncharted territory and discuss emerging research on the use of neuroscience in understanding consumer behavior.  We will conclude the course with a discussion of the detrimental effects of consumerism on our society and our environment and the challenges of promoting ethical consumerism in today’s culture.       

Five types of activities will occur throughout the semester to achieve our 28 credit hours. 

Lecture sessions (6 hours).  These introductory sessions in the classroom are designed to give you an overview of the material covered in each module and to set the stage for your own self-directed learning. 

Lab sessions (8 hours) will send you out “into the field” to study consumer behavior as it unfolds around you.  On lab session weeks, you will use the time you would normally devote to attending class to conduct research on consumer behavior in various locations and using various research methods.  There are four lab sessions throughout the semester which form the basis for your written assignments.

Film sessions (8 hours) will bring us all together to watch current documentaries about consumer behavior and consumer culture.  You may watch the films at any time during the week they are assigned in the media room in the Simmons library. 

Retailtainment:  It’s a Mall World

People Like Us

The Persuaders

Buy-ology

Online Discussions (4 hours) will focus on unpacking some of the debates and questions raised by the course readings.

Consumer Behavior Film Festival (2 hours).  During this time, we will view each other’s final projects and celebrate our achievements. 

TO REGISTER FOR CONSUMER BEHAVIOR-Please contact Paula at paula.bent@simmons.edu

Spring 2010 Travel Course Information

Spring 2010, MBA Travel Courses to India (January) and UAE (March)! Contact Prof. Vipin Gupta at vipin.gupta@simmons.edu for further information and  registration form.

1) GSM 547 - Sustainable Business in Emerging Markets (3 credits)

India - The Triangle (Mumbai, Coimbatore, Jaipur, Agra, and Delhi)
January 2-17, 2010
Class dates: Sat, Nov 14, 2009 (3-6 pm),  Sat, Feb 27 2010 (3-6 pm)

Program Description     Learn about India's sustainability challenges, political, economic, socio-cultural, technological, ecological, gender, fair trade.  We visit universities, businesses, micro sites, nonprofits, markets, restaurants, and cultural sites, in different States for a diversity of approaches to sustainability.  Participate in an international conference on gender and sustainability, and network with local students and experts.

Course highlights
  Adventure: Experience the wonders of India from The 7th wonder Taj Mahal, to the elephant and camel rides, cultural villages, and ethnic dresses, meals, and festivals.
Basics: Transform how you think about India as you encounter her diversity, and debrief.
Case dialogues: Get inspired through live case dialogues of how women in India are at the forefront of sustainability, ecological, economic, and social.

Program price:  $3,200 (shared occupancy; single occupancy supplement: $500)
Price includes  International and domestic airfare, visa fees, lodging, meals, ground transportation, university and business visits, excursions, ethnic experiences

Faculty information: Prof. Vipin Gupta has done award-winning research on culture and leadership in India and other nations.   He is the author of a leading textbook on Strategy used in many colleges of India.    He has led a hugely popular travel course to India for the past 3 years.


2) GSM 590 - Cross-cultural Comparative Studies of Women leaders

UAE (Dubai, Abu Dhabi)
Travel dates    March 4-15, 2010
Class dates     Sat, Jan 30, Feb 6, Feb 20, Apr 17 2010 (2 to 6 pm)
Program Description     Learn about the culture and women leadership of UAE by participating in an international conference, live case studies, and cultural excursions.  Meet representatives from the women?s association, chambers of commerce, government ministries, United Nations office, and/or US embassy office.  Interact with women students, expatriate faculty members, and businesswomen and entrepreneurs from for profit and non profit sectors.

Course highlights
Adventure: Experience the palaces, mosques, forts, museums, heritage villages, souqs, and dessert safari.
?Basics:  Network with the women students from the local universities, and learn about their gender and leadership journeys and aspirations, and the role of families, universities, society, and the government
Case Studies:  Live case studies of the challenges, opportunities and pathways to leadership for women.

Program price   MBAs : $3,200 (double occupancy; single occupancy supplement: $500)+ tuition fee

Alums and non-MBA graduate students: $5000 including tuition fee (double occupancy; single occupancy supplement: $500)

Price includes  International airfare, visa fees, lodging, meals, ground transportation, university and business visits, excursions, ethnic experiences.   Personal expenses extra.

Faculty information
Prof. Lynda Moore has spent a year in UAE as a Fulbright scholar, working on a project on women leadership in UAE.  She has an established track record of successfully teaching and inspiring research on gender and diversity.  She has previously led a hugely popular travel course to UAE.


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News & Events

SIMMONS SCHOOL OF MANAGEMENT PANEL DISCUSSION:
Are Sustainability and Corporate Responsibility Sustainable in the
Current Economic Environment?


The Simmons School of Management Net Impact chapter, with the support
of EILEEN FISHER, Inc., is proud to announce the 4th Annual Corporate
Social Responsibility (CSR) Panel.  Professor Sylvia Maxfield will
moderate the discussion among CSR professionals representing four
major companies in the technology, cause marketing, life science, and
telecommunications industries. Guest panelists this year include:

Dan Bross, Senior Director of Corporate Citizenship, Microsoft
Corporation
Carol Cone, Founder and Chairman, Cone, Inc.
David Newman, Director of Sustainability, Millipore Corporation
Christopher Lloyd, Executive Director of Public Policy and Corporate
Responsibility, Verizon Communications Inc.

The panel discussion will take place at the Simmons School of
Management on Monday, July 20th, in M501, 300 The Fenway, Boston, and
will begin at 5:30, followed by a reception at 7pm.

Seating is limited!  Please RSVP to amy.longyear@simmons.edu by
Friday, July 17th.

 

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Career Services Updates

 

Announcements  

Guest speaker: Mary Ann Tocio
Date: Tuesday, July 14
Time: 7:30-9:00pm
Location: M-222
NO RSVP required

PERSONAL BRANDING
Date: Tuesday, July 14
Time: 12-2pm
Location: Center for Women & Enterprise, 24 School Street, Suite 700, Boston, MA 02108
To register: call 617-536-0700 or email info@cweonline.org.
For more information visit us at www.cweonline.org

 

Are Sustainability and Corporate Responsibility Sustainable in the Current Economic Environment?
Date: Monday, July 20
Time: 5:30pm, followed by a reception at 7pm
Location: M-501
Seating is limited!  Please RSVP to amy.longyear@simmons.edu by Friday, July 17th.


The Simmons School of Management Net Impact chapter, with the support of EILEEN FISHER, Inc., is proud to announce the 4th Annual Corporate Social Responsibility (CSR) leadership and social responsibility in management education.  Professor Sylvia Maxfield will moderate the discussion among CSR professionals representing four major companies in the technology, cause marketing, life science, and telecommunications industries. Guest panelists this year include:

Dan Bross, Senior Director of Corporate Citizenship, Microsoft Corporation
Carol Cone, Founder and Chairman, Cone, Inc.
David Newman, Director of Sustainability, Millipore Corporation
Christopher Lloyd, Executive Director of Public Policy and Corporate Responsibility, Verizon Communications Inc.

Guest speaker: C.A. Webb
Date: Tuesday, July 21
Time: 7:30-9:00pm
Location: M-222
NO RSVP required

 

NETWORKING YOUR WAY BACK TO WORK
Date: Tuesday, July 28
Time: 12-2pm
Location: Center for Women & Enterprise, 24 School Street, Suite 700, Boston, MA 02108
To register: call 617-536-0700 or email info@cweonline.org.
For more information visit us at www.cweonline.org.

BUILDING YOUR ONLINE BRAND
A Four Part Series
Part 1 – Twitter
Date: August 11
Time: 5:30–7pm
Location: M-222
RSVP: terry.delpercio@simmons.edu

Bring your laptop if you wish and come hear what twitter is all about! Learn how to register, create a bio, and get started. Gather tips on how to use Twitter for your career advantage. And watch out for date for the other 3 parts of the series (LinkedIn, Blogs, and Putting it All Together) coming soon!

 

KNOWING YOUR VALUE AND HOW TO ASK FOR IT
Date: Tuesday, August 11
Time: 12-2pm
Location: Center for Women & Enterprise, 24 School Street, Suite 700, Boston, MA 02108
To register: call 617-536-0700 or email info@cweonline.org.
For more information visit us at www.cweonline.org.

 

UNDERSTANDING POST-EMPLOYMENT BENEFITS
Date: Tuesday, August 25
Time: 12-2pm
Location: Center for Women & Enterprise, 24 School Street, Suite 700, Boston, MA 02108
To register: call 617-536-0700 or email info@cweonline.org.
For more information visit us at www.cweonline.org.

 

CAREER FAIRS

Boston Career Fair www.nationalcareerfairs.com
Monday, July 20, 11am-3pm, at the Radisson Hotel, Boston, MA
                            
2009 ALPFA National Convention www.alpfaboston.org/events.html
August 8 - 12, at the Hynes Convention Center, Boston, MA

CSO Career Expo
September 10, at the Linda Paresky Center, Simmons College, Boston, MA

1st Annual Asian MBA Leadership Conference & Career Fair www.asianmba.org
September 10-12, at the Jacob Javits Convention Center in New York City

Boston Career Fair www.nationalcareerfairs.com
September 21, 11am-3pm, at the Radisson Hotel, Boston, MA
                            
National Black MBA conference www.eshow2000.com/nbmbaa  
September 22-26, at the Ernest N. Morial Convention Center in New Orleans, Louisiana        
                                   
Reaching Out MBA 2009 www.reachingoutmba.org/dc08/  
October 15 - 18, at he Westin Peachtree in Atlanta, GA
                                   
NAWMBA www.mbawomen.org/site/Calendar/2084584999?view=Detail&id=100981
October 29-31, in Disneyland, Anaheim, CA
                                   
National Society of Hispanic MBA www.nshmba.org/conferencesites.asp 
October 8-10, at the Minneapolis Convention Center, Minneapolis, MN
                                   
Boston’s NAACP Professional and Executive Diversity Job Fair www.psijobfair.com
October 20, 10am-3pm, at the Marriott Boston Copley Place, Boston, MA        
                                   
2009 Net Impact North America Conference www.netimpact.org
November 13-15, in Philadelphia, PA

CFN Boston Career Forum http://www.careerforum.net/event/?lang=E
(For Japanese-English bilingual jobseekers)
November 20-22, Boston Convention & Exhibition Center, MA

JOB POSTINGS

SPOTLIGHT ON A Recent JOB Posting
Executive Director - New Hampshire Minority Health Coalition

The Executive Director is responsible for the implementation of the organization's goals and objectives and assures compliance with all policy, reporting, and regulatory requirements. Among many other things the Executive Director functions as a lead fundraiser with individuals, as well as corporate, philanthropic, religious, and civic donors; Develops strategies and plans to ensure adequate funding of Coalition programs and activities; and works with the Board and its committees to facilitate the Board's fundraising activities. For more information visit Career Connect.

For all recent job and internship postings visit Career Connect.
As a reminder, please keep your Career Connect profile up to date. If you forgot your username and password, please contact georgette.jover@simmons.edu. Please do not re-register yourself as past information about you will be lost.

INTERESTING CAREER ARTICLES

 

EMC Wins Data Domain With a $2.4 Billion Offer
Waving $2.4 billion in cash, EMC finally beat out NetApp, its archrival in the storage business, for the right to acquire Data Domain and its data deduplication technology.
http://www.nytimes.com/2009/07/09/technology/companies/09data.html?_r=1&partner=rss&emc=rss

Building Brand Runways
Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities.
http://www.fastcompany.com/blog/joel-rubinson/brave-new-marketing/building-brand-runways

 

 

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Library Updates

NEWS FROM THE LIBRARY: If travel IS not in the cards for this summer,
consider enjoying a "STAYCATION" for a change of pace.  The Library is
delighted to offer a special display of books to make your STAYCATION fun
and productive. Check out our display of books on STAYCATION activities such
as kite flying, photography, macramé, cooking, baseball, local destinations
and armchair travel.

LIBRARY HOURS:
Beatley Library & Information Commons:
May 18th - August 7th

   * Monday-Thursday: 8:00am-10:00pm
   * Friday: 8:00am-5:00pm
   * Saturday: 8:30am-5:00pm
   * Sunday: 12:00pm-10:00pm


RESEARCH HELP AVAILABLE: If you need research assistance please feel free to
contact the SOM Librarian, Linda Schuller Wolf, or any librarian at the
Beatley Library Reference Desk.

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Technology Updates


Greetings SOM Students!

On behalf of Technology at Simmons, welcome to the Main Campus!  Technology is here to help you have a smooth semester start as you settle in to your new space!

  • For other tip sheets and descriptions of technology resources visit my.simmons.edu/technology/students  We even have some podcasts on iTunes U.
  • Need help with your computer?  Sign up for a Technology Self Help Clinic by calling (617-521.-2222) or emailing helpdesk@simmons.edu.
  • Media Services has a variety of equipment is available for you to borrow including laptops and cameras: my.simmons.edu/services/technology/media
  • The Technology Desk on the 1st floor of the Beatley Library Information Commons is staffed with Simmons students eager to help you use the computers and study rooms available to you throughout the Library. This includes the Media Viewing and Listening Room, where you may watch or listen to DVDs, VHS tapes, and broadcasts.
  • At the Circulation Desk on the 1st floor you may borrow, among other items, a laptop that has the Bloomberg application on it.
  • Do you wish to enhance your software skills?  Go to ptrc.simmons.edu for a course catalog and to sign up for a workshop.

 
In addition to all of the resources around campus, the new SOM building has computing spaces available to you.

  • The MBA Resource Room on the 1st floor houses six computers and both a black/white and color pay-for-print printer.  Two of the computers are Macs that run Windows Vista or Mac OS X Leopard.
  • The MBA Living Room on the 2nd floor contains two Express Web Stations. 
  • There are also seven study rooms, all of which include a computer.  In addition, M205 and M230 include the following:
  • Large screen LCD monitor
  • Auxiliary audio and video inputs (e.g. for laptop)
  • VCR/DVD player
  • Audio/video recording (beta service: requires prior training)

Stay tuned for additional information about the College, including Technology’s services and resources by reading the MySimmons announcements on a regular basis. 

We are happy to assist you, so please let us know what we can do to help you get acclimated to the Main Campus.

- Technology at Simmons

 

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