Bonita Betters-Reed

Professor, Faculty Affiliate, Center for Gender in Organizations
P: 617-521-2398
F: 617-521-3880
bonita.betters-reed@simmons.edu

Ph.D., Boston College, M.A.; Bowling Green State University, B.A.; SUNY College at Potsdam


Specialization

Leadership and Diversity, Multicultural Organizations, Women Entrepreneurs

Bio

Dr. Betters-Reed became a member of the Simmons faculty in 1986 and has shared with the community her expertise in organizational leadership, communication, and behavior, emphasizing diversity management and cross-cultural communication. She has built her academic strengths by staying actively involved in family business for more than 25 years and providing strategic consultation for both small businesses and the non-profit sectors.

Dr. Betters-Reed teaches courses in leadership, strategic management, organizational behavior and change and diversity management. She and Dr. Lynda Moore have made numerous presentations and co-authored several articles and cases on diversity among women managers and entrepreneurs. They are recent recipients of three grants for case research on the leadership of Boston based minority-owned businesses. They were also contributors to Teaching Diversity: Listening to the Soul, Speaking from the Heart. In 1998, Drs. Betters-Reed and Moore were co-recipients of the SBA Women in Business Advocate of the Year Award for Massachusetts and New England. Most recently, they were invited contributors to the Handbook of Research in Entrepreneurship Education.

Dr. Betters-Reed has been a Director of Betters International Food Corp. since 1980 and was an active owner and director of other family held businesses in manufacturing and agribusiness. She is a past President and a current Fellow of the Eastern Academy of Management, and serves as a member of several professional organizations. She currently chairs the Committee on Tenure and Promotion and continues to provide assessment and strategic support for the School of Management. She was also an American Council of Education (ACE) Fellow and a Visiting Scholar at the Wellesley College Center for Research on Women

Current Course(s)

  • Leadership
  • Negotiations and Change Management
  • Organizational Behavior and Communication
  • Senior Seminar
  • Socially-Minded Leadership for Women

Publications

Academic Articles (Peer Review)

  • Sampson, S. & Betters-Reed, B. (in press). Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum. Marketing Education Review.
  • Betters-Reed, B. & Moore, L. (in press). Annotated Bibliography on Women Business Owners: A Diversity Lens. New England Journal of Entrepreneurship.
  • Betters-Reed, B. & Moore, L. (2005). Darlene Jeter and Jet-A-Way case: Winning Against the Odds. Journal of Applied Behavioral Science, 7 (1).
  • Betters-Reed, B. & Litvin, D. (2005). The Personal Map. Journal of Management Education, 29 (2), 199-217.

Professional Publications

  • Betters-Reed, B., Moore, L. , & Davitt, D. (2005). Lessons Learned About the Cultural Impact on Leadership: Case of Kija Kim and Harvard Design and Mapping, Inc. International Eastern Academy of Management Cape Town, South Africa.
  • Betters-Reed, B. & Moore, L. (2005). Video Case: Jet-A-Way Inc. -Focusing on Diversity and Entrepreneurial Leadership. Association for Business Simulations and Experiential Learning Orlando, FL.
  • Betters-Reed, B. & Moore, L. (2005). The Case of Darlene Jeter and Jet-A-Way, Inc. United States Association of Small Business and Entrepreneurship Hilton Head, SC.
  • Betters-Reed, B. & Moore, L. (2004). Embryo Case: Kija Kim, President and CEO Harvard Design and Mapping. Eastern Academy of Management.
  • Betters-Reed, B. & Moore, L. (2003). Diversity by Another Name: Informing Our Work Through Multicultural Lenses. Eastern Academy of Management.
  • Betters-Reed, B., Moore, L. , Greene, P. , & Oppedisano, J. (2003). The Diversity of Women Business Owners: Issues, Advances and Applications in Research and Teaching . United States Association of Small Business and Entrepreneurship Hilton Head, SC.

Book Chapters

  • Betters-Reed, B., (2006). Conceptual Approach to Better Diagnosis and Resolution of Cross-cultural and Gender Challenges in Entrepreneurial Research. In Alan Fayolle, Edward Elgar (Ed.) Handbook of Research in Entrepreneurship Education. UK: Cheltenham.

Monograph

  • Betters-Reed, B. & Moore, L. (1996). Transforming the Future for Women Business Owners: Creating a Multicultural Agenda for Change, Boston, MA: Simmons College.

Professional Memberships

College/School Assignments (Chair)

  • 2006-2007: SOM Promotion and Tenure Committee
  • 2001-2004: Assurance of Learning: Entered by the Administration

College/School Assignments (Member)

  • 2006-2007: SOM Contintinuous Improvement Committee
  • 2005-2006: Assurance of Learning: Entered by the Administration
  • 2004-2006: Curriculum Committee
  • 2001-2005: AACSB Acreditation Committee

Professional Services

Service to the Profession (Board of Directors)

  • 2007: Aspergers Association of New England, Board Member
  • 2006: Betters International Inc., Director (International).
  • 1999-2002: Eastern Academy of Management (Regional).

Service to the Profession (Chair: Committee / Task Force)

  • 2007: Eastern Academy of Management, Finance Committee (Regional).
  • 2005: Strategic Thinking and Planning for Business Development, Workshop Boston Dietetic Internship Day, Simmons College, Boston, Massachusetts (Local).
  • 2005: Strategic Planning for the Aspergers Association of New England, Workshop, Massachusetts (Regional).

Ad Hoc Reviewer:

  • 2007: Journal of Developmental Entrepreneurship (Regional).
  • 2007: Group and Organization Management Journal (Regional).
  • 2007: The Journal of Management Education (Regional).

Speaking Engagements

Presentation of Academic Articles (Peer Review) - International

  • Betters-Reed, B., Moore, L., & Davitt, M. (2005, June). Lessons Learned About the Cultural Impact on Leadership Case of Kija Kim and Harvard Design and Mapping Inc. Presented at International Eastern Academy of Management, Cape Town, South Africa.
  • Betters-Reed, B. (2005, June). It Was the Best of Teams; It Was the Worst of Teams: Best Practices and Continuing Challenges Related to Using Groups in the Classroom Focus on Diversity. Presented at International Eastern Academy of Management, Cape Town, South Africa.
  • Betters-Reed, B. & Moore, L. (2003, June). Diversity by Another Name Informing our Work Through Multicultural Lenses. Presented at International Eastern Academy of Management, Porto, Portugal.

Presentation of Academic Articles (Peer Review) - National

  • Betters-Reed, B. & Moore, L. (2005, March). Video Case Jet A Way Inc Focusing on Diversity and Entrepreneurial Leadership. Presented at Association for Business Simulations and Experiential Learning, Orlando, Florida.
  • Betters-Reed, B. & Moore, L. (2005, January). The Case on Darlene Jeter and Jet-A-Way Inc . Presented at United States Association of Small Business and Entrepreneurship Conference, Dallas, Texas.
  • Betters-Reed, B. & Moore, L. (2003, January). The Diversity of Women Business Owners Issues Advances and Applications in Research and Teaching. Presented at United States Association of Small Business and Entrepreneurship Conference, Hilton Head, South Carolina.

Presentation of Academic Articles (Peer Review) - Regional

  • Betters-Reed, B. (2005, May). It Was the Best of Teams It Was the Worst of Teams Best Practices and Continuing Challenges Related to Using Groups in the Classroom. Presented at Eastern Academy of Management, Springfield, Massachusetts.
  • Betters-Reed, B. & Moore, L. (2004, May). Embryo Case Kija Kim, President and CEO, Harvard Design and Mapping. Presented at Eastern Academy of Management, Providence, Rhode Island.

Presentation of Professional Publications - National

  • Betters-Reed, B. (2003, September). Assurance of Learning Small School Strategies. American Association of Colleges and Schools of Business AACSB Continuous Improvement Symnposium, St. Louis, Missouri.

Presentation of Professional Publications - Regional

  • Betters-Reed, B. (2005, May). Junior Faculty Consortium The Small School Experience Scholarly Challenges and Strategies. Eastern Academy of Management, Springfield, Massachusetts.