Creating a Powerful Personal Brand
Dates: May 19, 2009
Place: 409 Commonwealth Avenue, Boston, MA
Program Fee: $850
Every leader has a brand--an operative reputation at work. This dynamic workshop provides new and established leaders with the framework and tools they need to create a truly powerful personal brand--one that drives business performance and career success. You will come away with a much clearer understanding of how closely your intention as a leader matches the perceptions (realities) of your stakeholders, and what you can do to more closely align the two. You will also explore key developmental issues and strategies on how to address them as a woman leader.
Who Should Attend
- Professionals in middle- to senior-level positions
- Women from all functional areas and industries.
Expert Faculty
This one-day course is taught by SOM alumnae and Principal of The Personal Brand Company, and nationally-recognized expert in the field of personal and leadership brand management, Sue Hodgkinson. She provides executive coaching, personal and intact team brand consulting, and presentation coaching to clients in the for-profit and not-for profit sectors. Ms. Hodgkinson is the creator of the proprietary methodologies, which she has applied with thousands of professionals throughout the U.S. who know they must strategically manage their own professional learning, leadership development and personal brand to succeed—for their company and themselves.
Susan Hodgkinson was named one of Boston's Top Ten Executive Coaches by Women's Business in 2005. Her work has most recently been featured on Chronicle, Fox News, NECN, WBIX Radio, and at The Conference Board, The Boston Chamber of Commerce, and in Employee Benefits News, The Merger & Acquisitions Advisor, Profiles in Diversity and Women's Business Journal. Her book on Leadership Branding was published in 2005.
How You Will Benefit
- Gain new knowledge and control over your destiny through unique market research that will provide you with direct, unfiltered and unsanitized feedback from your most critical stakeholders.
- Acquire clarity and confidence about who you are as a leader, what your constituents value most about you, and what you should focus on to increase your impact and success.
- Develop a pragmatic action plan that you can implement immediately to grow and develop as a leader, and to better advocate for yourself and your team
- Learn how you can anticipate and address potential development derailers - including the traps that may hold you back while others advance in responsibility, scope and influence.
- Discuss key challenges with your program colleagues--women facing the same issues as you--and build your network of peers.
Program fee includes:
- Classroom instruction
- Materials
- Breakfast
- Lunch
Simmons alumnae are eligible for a 15% discount when they register and enter promotion code FL815F
Simmons grants .7 continuing education credits (CEUs) for Managing Your Leadership Brand
Cancellation Policy
All cancellation requests must be received in writing. Cancellations received more than 30 days before the start of the program will receive a 100% refund. Cancellations received between 21 and 30 days prior to the program start receive a 50% refund. There is no refund for cancellations made within 20 days of the start of the program.
"The effectiveness of this course lies not only in its dynamic speaker but also the provocative material that helps participants break the mold and take steps towards their personal goals."
--Rachael Esch, Fidelity Investments