Fiona Wilson

Instructor
P: 617-521-3315
fiona.wilson@simmons.edu

D.B.A. (A.B.D.) Boston University, Strategy and Policy; M.B.A. Simmons College, Business Administration


“Let us choose to unite the power of markets with the strength of universal ideals. Let us choose to reconcile the creative forces of private entrepreneurship with the needs of the disadvantaged and the requirements of future generations.” - Kofi Annan, UN Secretary-General

Specialization

Strategy, Entrepreneurship, Marketing

Bio

Professor Wilson joined the faculty of the School of Management in 2002, and currently devotes her time to teaching in the MBA program and in Executive Education and to research. She was also the Faculty Director of the Silverman Business Plan Competition in 2006 and 2007, and serves as Special Assistant to the Dean for the School’s Business Advisory Council. Prior to joining Simmons, Wilson has a wide-range of professional experience across both large multinationals and smaller organizations, and has worked in venture funded, high growth entrepreneurial environments, as well as on social entrepreneurship and corporate innovation projects.

From 1998 - 2001, Wilson was Vice President of Marketing for CMGI, a prominent Internet investment and development company with ownership or investment in over 70 Internet related companies. At CMGI, she consulted to venture capital partners and senior management teams of portfolio companies on strategic marketing initiatives, and led the team responsible for CMGI’s corporate marketing, and their corporate initiative to create synergies amongst portfolio companies. Previously, Wilson served as Vice Consul Commercial at the British Consulate General in Boston, promoting technology trade between Britain and the United States and was responsible for advising small/medium sized British firms on their marketing and entry strategies for the U.S .market.

Earlier in her career,  Wilson worked for eight years in various roles for Ogilvy & Mather Advertising in London and Barcelona, with clients including Guinness, Ford, American Express and Reebok, she also worked as lead media strategist on the launch of a new national newspaper in the United Kingdom. She continues to consult to venture-funded, technology companies on their marketing strategy. In addition, she has undertaken extensive work, both as a volunteer and board member, with not-for-profit organizations, establishing various fundraising and awareness-building programs.

Current Course(s)

  • Strategy and Leadership (MBA)
  • Strategic Decision Making (MBA)
  • Entrepreneurship Practicum (MBA)
  • Building Brand Leadership (Executive Education)

Publications

Academic Articles (Peer Review)

  • Kickul, J., Wilson, F., Marlino, D., & Barbosa, S. (Forthcoming) Are misalignments of perceptions and self-efficacy causing gender gaps in entrepreneurial intentions among our nations teens? Journal of Small Business and Enterprise Development Special Issue "Entrepreneurship Education in the 21st Century: Opportunities, Obstacles and Observations
  • Wilson, F., Kickul, J., & Marlino, D. (2007). Gender, Entrepreneurial Self-Efficacy and Entrepreneurial Career Intentions: Implications for Entrepreneurship Education. Entrepreneurship Theory and Practice.
  • Hartman, L., Wilson, F., & Arnold, D. (2006). Positive Ethical Deviance Inspired by Moral Imagination: The entrepreneur as deviant. Journal for Business, Economics & Ethics.
  • Wilson, F., Marlino, D., & Kickul, J. (2004). Our Entrepreneurial Future: Examining The Diverse Attitudes and Motivations of Teens across gender and ethnic identity. Journal of Developmental Entrepreneurship.

Proceedings (Peer Review)

  • Wilson, F. (2006). One Plus One Equals Three: Understanding the benefits of dual-centric view of work and family. Mid West Academy of Management Proceedings.

Monograph

  • Wilson, F. & Stork, D. (2005). The New Workforce Reality: Insights for Today, Implications for Tomorrow, Boston: Simmons College School of Management and Bright Horizons Family Solutions.
  • Wilson, F. & Marlino, D. (2003). Teen Girls on Business: Are They Being Empowered, Boston: Simmons College School of Management and The Committee of 200.

Book Chapters

  • Krueger, N., Kickul, J., Gundry, L., Verman, R., & Wilson, F. (2007). Discrete Choices, Trade-Offs, and Advantages: Modeling social venture opportunities and intentions. (in press) International Perspectives on Social Entrepreneurship. Palagrave.
  • Marlino, D. & Wilson, F. (2006). The Career Expectations and Goals of Latina Adolescents: Results from a Nationwide Survey. In Denner, J and Guzman, B. (Ed.) Latina Girls: Voices of Adolescent Strength in the US. New York, NY: NYU Press.

Research

  • Social Entrepreneurship
  • Institutional Entrepreneurship
  • Women’s Entrepreneurship

Awards & Accolades

  • Michael J. Driver Best Paper Award, Careers Track. Wilson, F., Bourne, K., Kickul, J., & Lester, S. (2006) One plus one equals three: Understanding the benefits of a dual-centric view of work and family. 2006 Mid West Academy of Management, Louisville, Kentucky.
  • Best Entrepreneurship Education Paper Award.  Wilson, F., Marlino, D., & Kickul, J.  (2003). Our Entrepreneurial Future: Examining The Diverse Attitudes and Motivations of Teens across gender and ethnic identity. United States Association Small Business and Entrepreneurship Conference, 2004.

Professional Memberships

  • Academy of Management
  • United States Association for Small Business and Entrepreneurship (USASBE
  • Social Enterprise Alliance


 

Speaking Engagements

Presentation of Academic Articles (Peer Review) - International

  • Smith, B., Kickul, J., Wilson, F. (2007) The relative value of social attributes of entrepreneurial opportunities. 3rd Annual International Social Entrepreneurship Research Conference (ISERC), Copenhagen, Denmark. 
  • Krueger, N., Kickul, J., Wilson, F., & Osborne, M. (2006) Are Social Entrepreneurs Really Different?: Discrete Choice Modeling of Triple Bottom Line Venture Preferences," 2nd Annual International Social Entrepreneurship Research Conference (ISERC), NYU, New York.
  • Kickul, J. et al. (2005) Across Cultural and Economic Boundaries: Modeling Cognitions, Norms, and Motivations Onto Entrepreneurial Self-efficacy and Intentionality. Babson College-Kauffman Foundation Entrepreneurship Research Conference, Wellesley, MA.
  • Wilson, F., Kickul, J., & Marlino, D. (2005) Is the Pipeline of Future Entrepreneurs Strong or Weak? - Using a Longitudinal Approach to Examine the Role of Perceptions and Self-efficacy in Generating Entrepreneurial Intentions Among Young Women and Men. Babson College-Kauffman Foundation Entrepreneurship Research Conference, Wellesley, MA.
  • Kickul, J., Wilson, F., & Marlino, D.  (2004). Are Misalignments of Perceptions and Self-Efficacy Causing Gender Gaps in Entrepreneurial Intentions among Our Nations’ Teens?  Babson-Kauffman Research Conference, Glasgow, Scotland.

Presentation of Academic Articles (Peer Review) - National

  • Wilson, F., Bourne, K., Kickul, J., & Lester, S. (2006) One plus one equals three: Understanding the benefits of a dual-centric view of work and family. 2006 Mid West Academy of Management, Louisville, Kentucky.
  • Wilson, F., & Kickul, J.  (2006) For What, For Whom?: Examining the Diverse Motives of Future Female and Male Entrepreneurs. United States Association for Small Business and Entrepreneurship Conference (USASBE), Tucson, Arizona.
  • Wilson, F., Marlino, D., & Kickul, J.  (2004). Our Entrepreneurial Future: Examining the Diverse Attitudes and Motivations of Teens across Gender and Ethnic Identity. Best Entrepreneurship Education Paper.  United States Association for Small Business and Entrepreneurship Conference (USASBE), Dallas, Texas.

Professional Conference Presentations

  • Wilson, F. (2005) Social Entrepreneurship. Panelist at Net Impact Panel, Simmons School of Management, Boston, MA.
  • Wilson, F. (2005) Teen Girls on Business: Are They Being Empowered? Keynote Presentation at the Connecticut Women’s Business Council Annual Event, Hartford, CT.
  • Wilson, F. (2005) The New Workforce Reality. Alliance for Work Life Progress Annual Conference. Orlando, FL.
  • Wilson, F. (2004) Building Brand Leadership for Girls’ Schools. National Coalition of Girls School’s Annual Meeting, San Francisco, CA.
  • Wilson, F. (2004) Teen Girls on Business: Are They Being Empowered? A Catalyst for Change Event, New York, NY.
  • Wilson, F. (2004) Teen Girls on Business: Are They Being Empowered?, Newton-Needham Chamber of Commerce Meeting, Newton, MA.
  • Wilson, F. (2004) Panelist. "Propelling Women Forward:  The Economic Empowerment of Women in Your Community" United Way 2004 Summit on Women in Philanthropy, Chicago, IL.
  • Wilson, F. (2004) Teen Girls on Business: Are They Being Empowered? International Women's Leadership Foundation Fellows Program, Kennedy School of Government, Cambridge, MA.
  • Wilson, F. (2003) Teen Girls on Business: Are They Being Empowered? Charlotte Women Executives Meeting, Charlotte, NC.
  • Wilson, F. (2003) Panelist. Boston Women Communicators Membership Meeting, Boston, MA.
  • Wilson, F. (2003) Teen Girls on Business: Are They Being Empowered? MassWit Executive Roundtable, Boston, MA.
  • Wilson, F. (2003) Teen Girls on Business: Are They Being Empowered? National Coalition of Girls’ Schools Annual Conference, Charleston, SC.
  • Wilson, F. (2003) Teen Girls on Business: Are They Being Empowered? A Catalyst for Change Event, San Francisco, CA.
  • Wilson, F. (2003) Moderator. Putting Your Values to Work. Simmons Annual Leadership Conference, Boston, MA.
  • Wilson, F. (2003) Keynote Presenter. Global Brands and Design. IIDA Annual Business Leaders Forum, Boston, MA.
  • Wilson, F. (2003) Panelist. MassWit Membership Meeting, Burlington, MA.
  • Wilson, F. (2003) Teen Girls on Business: Are They Being Empowered? International Women's Leadership Foundation Fellows Program, Kennedy School of Government, Cambridge, MA.

 

 

Last Updated: June 18, 2008 04:28 PM | Content Editor: SOM