Simmons School of Management

Specialization

Marketing and Retail Management

Bio

Dr. Sampson joined the Simmons faculty in 1995 after teaching at Babson College, and has led courses on undergraduate, graduate, and executive education levels. Before moving into academia, she worked in the retailing and banking industries. Sampson’s professional years strengthen her current expertise in her research interests: retail site analysis, retail evolution, market analysis, market research, and shopping centers. A nationally recognized expert on retailing, Dr. Sampson has appeared on television and radio, and is an often-quoted retail expert in such respected publications as The Wall Street Journal, BusinessWeek, and USA Today.

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