Shuili Du

Assistant Professor of Marketing
P: 617-521-2449
F: 617-521-3138
shuili.du@simmons.edu

D.B.A., Marketing , Boston University, School of Management, M.A., Economics, Fudan University, School of Economics, B.A., Tsinghua University


Specialization

Corporate Social Responsibility, Relationship Marketing, Consumer Welfare, Consumer Emotions

Bio

Shuili Du is an assistant professor of Marketing at Simmons School of Management. She received her D.B.A. in Marketing from Boston University in 2007. Professor Du’s primary research interests lie in understanding how corporate social responsibilities (CSR) affect consumer-company relationships. Her teaching interests include Principles of Marketing and Marketing Research. She has taught Marketing Research and Business Statistics at the School of Management, Boston University.

Current Course(s)

Principles of Marketing

Publications

  • Du, Shuili, Sankar Sen, and C.B. Bhattacharya (2008), "Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families,"  forthcoming, Journal of Consumer Research.
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen (2007), “Reaping Relational Rewards from Corporate Social Responsibility: the Role of Competitive Positioning” International Journal of Research in Marketing, 24, 224-241.
  • Dong, Weimin, Shuili Du and Daniel Korschun (2003), “Integrating Social Responsibility and Marketing Strategy,” MSI Reports, 4, 3-21.

Professional Services

Ad Hoc Reviewer for
AMA Educator’s Conference
Society of Consumer Psychology Conference
Journal of Business Research

Speaking Engagements

  • Du, Shuili, C.B. Bhattacharya, and Sankar Sen, “Promoting Health Behavior through Corporate Health Initiatives,” presented at Transformative Consumer Research Conference, Hanover, NH, July 2007
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen, “Strengthening Consumer Relationships through Corporate Social Initiatives,” presented at Society for Consumer Psychology Conference, Las Vegas, NV, February 2007
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen, “Building Brand Trust through Corporate Social Initiatives,” presented at Association for Consumer Research North American Conference, Orlando, FL, September 2006
  • Du, Shuili, Lisa J. Abendroth and Sucharita Chandran, “Bidders’ Regret in Auctions,” presented at Association for Consumer Research North American Conference, San Antonio, TX, October 2005
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen, “Convergence of Interests: Producing Social and Business Returns through Corporate Social Marketing,” presented at CSR Metrics Conference, Berkeley, CA, April 2005
  • Bhattacharya, C.B., Shuili Du and Sankar Sen, “Antecedents and Consequences of Corporate Social Responsibility Perceptions,” presented at Society for Consumer Psychology Conference, St. Petersburg, FL, February 2005
  • Bhattacharya, C.B., Sankar Sen and Shuili Du “Assessing the Returns to Corporate Social Initiatives: a Consumer-Centric Perspective,” presented at MSI Conference on Collaborative Research, New Haven, CT, December 2004

 

Last Updated: February 11, 2008 10:06 AM | Content Editor: SOM