Shuili Du

Assistant Professor of Marketing
P: 617-521-2449
F: 617-521-3138
shuili.du@simmons.edu

D.B.A., Marketing, Boston University, School of Management, M.A., Economics, Fudan University, School of Economics, B.A., Tsinghua University


Specialization

Corporate Social Responsibility, Relationship Marketing, Consumer Welfare, Consumer Emotions

Bio

Shuili Du is an assistant professor of Marketing at Simmons School of Management. She received her D.B.A. in Marketing from Boston University in 2007. Professor Du’s primary research interests lie in understanding how corporate social responsibilities (CSR) affect consumer-company relationships. Her teaching interests include Principles of Marketing and Marketing Research. She has taught Marketing Research and Business Statistics at the School of Management, Boston University.

Current Course(s)

Principles of Marketing

Publications

  • Shuili Du, C.B. Bhattacharya, and Sankar Sen (forthcoming), “Maximizing Business Returns to Corporate Social Responsibility (CSR): the Role of CSR Communication,” International Journal of Management Review.
  • Sen, Sankar, Shuili Du, and C.B. Bhattacharya (2009), "Building Relationships through Corporate Social Responsibility," in Handbook of Brand Relationships, edited by Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester.
  • Du, Shuili, Sankar Sen, and C.B. Bhattacharya (2008), "Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families," Journal of Consumer Research, 35(3), 483-494.
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen (2007), “Reaping Relational Rewards from Corporate Social Responsibility: the Role of Competitive Positioning” International Journal of Research in Marketing, 24, 224-241.
  • Dong, Weimin, Shuili Du and Daniel Korschun (2003), “Integrating Social Responsibility and Marketing Strategy,” MSI Reports, 4, 3-21.

Professional Services

Ad Hoc Reviewer for:

  • AMA Educator’s Conference
  • Society of Consumer Psychology Conference
  • Journal of Business Research
  • Journal of Public Policy and Marketing
  • California Management Review

 

Speaking Engagements

  • Bhattacharya, C.B., and Shuili Du, “Triple Bottom Line: A Positive Sum Game?” presented at the European Academy of Business in Society (EABIS) Conference, Barcelona, Spain, September 2009
  • Du, Shuili, C.B. Bhattacharya, and Sankar Sen, “Does it Pay to be a Good Citizen?” Invited presentation at the Association for Education in Journalism and Mass Communication Convention, Boston, MA, August 2009
  • Du, Shuili, Sankar Sen, and C.B. Bhattacharya, “Measuring CSR Returns to an Oft-Neglected Stakeholder Group: The Cause Beneficiaries,” presented at the Stakeholder Marketing Consortium, Boston, MA, October 2008
  • Du, Shuili, C.B. Bhattacharya, and Sankar Sen, “Strengthening Consumer Relationships through Corporate Citizenship Initiatives,” presented at the INFORMS Marketing Science Conference, Vancouver, Canada, June 2008
  • Du, Shuili, C.B. Bhattacharya, and Sankar Sen, “Promoting Health Behavior through Corporate Health Initiatives,” presented at Transformative Consumer Research Conference, Hanover, NH, July 2007
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen, “Strengthening Consumer Relationships through Corporate Social Initiatives,” presented at Society for Consumer Psychology Conference, Las Vegas, NV, February 2007
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen, “Building Brand Trust through Corporate Social Initiatives,” presented at Association for Consumer Research North American Conference, Orlando, FL, September 2006
  • Du, Shuili, Lisa J. Abendroth and Sucharita Chandran, “Bidders’ Regret in Auctions,” presented at Association for Consumer Research North American Conference, San Antonio, TX, October 2005
  • Du, Shuili, C.B. Bhattacharya and Sankar Sen, “Convergence of Interests: Producing Social and Business Returns through Corporate Social Marketing,” presented at CSR Metrics Conference, Berkeley, CA, April 2005
  • Bhattacharya, C.B., Shuili Du and Sankar Sen, “Antecedents and Consequences of Corporate Social Responsibility Perceptions,” presented at Society for Consumer Psychology Conference, St. Petersburg, FL, February 2005
  • Bhattacharya, C.B., Sankar Sen and Shuili Du “Assessing the Returns to Corporate Social Initiatives: a Consumer-Centric Perspective,” presented at MSI Conference on Collaborative Research, New Haven, CT, December 2004

 

Last Updated: October 15, 2009 01:30 PM | Content Editor: SOM