Tony Price

I am currently the assistant director of athletics and head basketball coach at Simmons College, and the author of the newly released book, "An Unsung Coach Hears Through the Noise of a Black Athlete's Dream."

I started my coaching career by organizing a co-ed youth basketball league in one of Boston‘s toughest neighborhoods. The league served as a catalyst for positive change by bringing together young people and adults across territorial lines.

I enjoy traveling around the world to share my love and passion for sports. I use the topic of sports as a platform to discuss many larger societal issues we face. I‘ve been able to visit many countries including Iceland, Belgium, Germany, Scotland, Canada, and the Bahamas.

I am very active in the community, and volunteer my time for worthy causes such as, reading and speaking to pre-k and elementary school aged children, organizing toy drives for children of incarcerated parents, The Lupus & Sickle Cell Foundations, and serving on a number of committees that focus on education and sports. I also have served as a facilitator for "Taking it Back" Christian Men‘s Ministry.

My articles have been featured on websites and newsprint media across the country. In addition, I have been interviewed and/or quoted in television, radio, and print media.

In the fall of 2007, I was inducted into the Athletics Hall of Fame for my distinguished basketball career at Worcester State College, my alma mater.

To contact me directly, you can email toprice@darkershadeofsports.com or toprice@comcast.net or call 508-521-5691.

Recently posted by Tony Price

The Path to Excellence begins with "E"

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Recently I was the featured speaker for a fund-raising event to help raise money for a youth center. When I accepted the invitation, I immediately began to think of what I would say to the large gathering and the spirit led me to share 2 words, Exceptional and Expectations and how they can impact the next generation.  When we think of things that are exceptional we tend to focus on  feats that are rare, outstanding, exemplary in other words things we don't expect to see often. An example is watching a pitcher throw a complete game, a game in which he or she allow no hits, walks or runs, those are rarities indeed for the sport, in fact not many people go to the ball park expecting to witness this feat. On the other hand when it comes to our expectations we tend to be more flexible in this area often times we set the bar or standards very low, today we don't place much emphasis on high expectations and having people meet them, we allow room for negotiations or excuses, we settle for an average attempt and then walk away feeling that as long as some progress was made then our jobs are done, please understand that I'm not condemning anyone for taking that approach, as someone who has spent a great deal of my life working with and on behalf of youth, I understand the importance of making progress but I don't believe you have to compromise high expectations in the process.

 

 To wrap up my presentation I shared with the crowd a real life example from my own family, I told of a story of how my youngest daughter scored a 92 on a geometry test and how excited she was to share the good news with her family. Now I was no math genius so I would have done just about anything for that kind of score and I imagine some of you feel the same. I shared how she first went to my wife and without missing a beat her mom did what many mothers do when their child comes home excited she made a big deal out of the moment and my daughter felt 10 feet tall, then she came to me and I told her that her score was nice, she did a good job (notice my words nice, good job), then I informed her that scores like that are what her mother and I expect from her, because she is brilliant, talented and has greatness within.  Unfortunately her countenance changed  it was like " Gee  Dad", thanks for raining on my parade, now my intentions were not to damper her spirits , no it was to inform her that she is capable of achieving those kind of grades every time especially if she applies herself.  A few weeks go by and I picked her up from her friends house as we were driving home she says dad did I tell you about my recent math test and I said no , she turns towards me with the kind of confidence you have when you have a winning hand at cards, and says  I got a 98,  immediately I acknowledge her efforts and let her know that I could not be more proud of her than at that moment, then I turned to her and said , do you remember our conversation a couple of weeks ago and what I said to you and she gave me a wry smile and said yeah , you said that's an expectation.

 

Now what if I made a really huge deal about the 92 do you think she would have challenged herself to reach even higher, or is it possible she would have been contempt with that level of success, lets not forget a 92 is a good grade, but a 98 is closer to perfection.  See I believe if you raise the expectations of a person or perhaps even yourself, they will give you an exceptional effort to accomplish their Dreams & Goals and that's something we all can feel good about!

Runners Take your Mark!

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Hebrews 12:1 Let us run with endurance the race that is set before us

Well since I'm stranded this morning I can't think of a better time to sit and write a new entry. It has been a while since my last posting so the timing is perfect. As I have traveled promoting the book with signings, radio and television appearances and delivering "Key Note" speeches in venues I never could imagine, there seems to be one common theme that keeps coming up as others ask that all too important question, what did it take to write and publish your book?  In other words how did you get past the FEAR to get it done?  And my personal favorite where did you find the time with your busy schedule?

The answer is quite simple, yet complex so I don't want to trivialize it. My initial response to the question is this, I had to complete the book, and there was no other option.  An Unsung Coach is my story, my ministry and no one can tell my story better than me. I then lead the person along a journey of personal accountability on how each of us has a ministry and it's our story. I inform the individuals who ask this question that people today are seeking answers to some of life's challenges and your story may have the answers to their prayers, but they'll never receive those wisdom keys or signs of encouragement and motivation that they can make it, if you selfishly keep your story within.

The next obstacle that you have to overcome is the feeling of doubt that what you have to say and share is of value, which can paralyze your dreams and cause you to invite the biggest Thief of Dreams, PROCRASTINATION into your realm.  I constantly heard that negative voice in my head asking "who wants to read your book". Why would someone care about what Tony Price has to say, when they can purchase some well known celebrities autobiography.  I was able to quell that voice by reaffirming to myself and saying out loud that someone out there is in need of this information, the book may not be for everyone, but it is for someone.  Once I adopted this philosophy the next step was to just start, many dream and goals never materialize because people never take the first step, they think about it, talk about it but never do it, they want all of the answers first, it has been my experience that once you start the process the answers you seek will come, once I began to type the first words of what would later become a manuscript the words flowed like a raging river that had been bottled up by a beaver dam.  Lastly I encourage others to practice the discipline of finishing what you start; regardless of the outcomes this will separate you from over 90 plus % of the world and opportunities will arise. So as you can see the answer is simple, but the process is your greatest challenge and hurdle, on your mark, get set, Go!

Well it's been over two months since the release of "An Unsung Coach" and the quest to market promote and share the message or as I like to say the ministry of the books contents has been filled with peaks and valleys.  As a novice to the publishing game, I had no idea how difficult it would be to get the book "out there". Of course the road would be much smoother if I had a major publishing engine paving the way, but alas my works are self published.  I cannot tell you the hundreds of emails, phone calls, and announcements I have sent to  the major networks, publications,  television and radio personalities  many whom claim to care about the community only to receive no or minimal response.  Honestly at times I wonder if it's all worth it, I thought I was doing what God would have me do and share my testimony  and message of encouragement on how to overcome tremendous odds to create your own definition of success, but why has it been so HARD to get the message out there?

Maybe it's because I'm not a celebrity, maybe it's because no one wants to admit there is a problem, borderline epidemic that thousands of young people are pinning their futures on becoming pro-athletes or entertainers to no avail without a back up plan.  Maybe if I spread gossip, or slandered someone's name, talked about all of the stuff we now call news, I'd become the next great literary sensation with a calendar filled with events and appearances.  I just don't get it at times I feel like scrapping the whole mission and jumping on the "Give the people what they want" bandwagon.  But this is not who I am, it's funny whenever I encounter the detour of self defeat, God will send a friendly, but much needed GPS signal that directs me back to the right road. A couple of days ago, while shopping at the local grocery store, a young girl no older than 10 approached  me , looked up as  if I were a giant standing over 8 feet tall, I suspect from her  point of view  I was as she barely came to my waist and gleefully stated "I remember you, you spoke to my class" I was taken aback, this elementary aged child remembered me coming to her classroom to share the popular TPC principles which I share in the book with her classmates  and that was over eight months ago, coincidentally I also received a wonderful surprise in the mail this week, it was an envelope containing a couple of letters and reviews written by students from the various schools I visited throughout the year,  they had to answer the following question, of all the speakers who visited your class this year who was your favorite and why? They also had to rank the speakers; low and behold I ranked as the number one speaker and the favorite of quite a few.  

These two experiences coupled with recent invites and requests for appearances instantly refueled my spiritual engines to continue with this labor of love.   I leave you with this thought; the results you seek when trying to fulfill your purpose may be slow to come and at times will cause you to question if you are in fact walking in the right direction, but don't give up, if God gave you the vision press on, an keep your eyes and ears open as the rewards may come in small packages!

Greetings!

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