Michelle Conceison ‘03SM

I founded Market Monkeys in 2004. Market Monkeys provides management, marketing and consulting services to many fine musicians, producers, managers, labels and publishers to enable them to plan, promote, sell and grow. The talented artists we represent include Susan Werner (Chicago), Meg Hutchinson (Boston), Natalia Zukerman (New York), and Anne Heaton (Boston), and Noelie McDonnell (Galway Ireland).

We have a digital marketing services arm of our company that provides search engine marketing, web site development, social media, email marketing and other new, emerging and digital media services for clients inside and outside of music. The corporate clients we represent include The Roots Agency, Modelinia and Scholastic.

My primary area of expertise is online marketing - search engines, digital, social and mobile media. I have over 12 years of experience at traditional and online advertising agencies in San Francisco, Chicago and Boston, working with major consumer brand clients across all industries. My past clients include General Motors (Saturn and EV1 brands), Brooks Brothers, Musician's Friend (Guitar Center), eMusic, XM/Sirius Satellite Radio, Newline Cinema, Razor & Tie, AT&T (Cingular), T-Mobile, Timberland, Swatch, Adidas, General Motors, Choice Hotels, Bank of America and others.

Prior to attending the SOM, I studied English and Philosophy at Tufts University, Chicano Studies and Creative Writing at UC Berkeley, and English and Sociology at Wesleyan University. While at Simmons School of Management, I wrote an independent study with help from faculty at Berklee School of Music about the future of the music industry - particularly technology innovation and the future of label deals/contracts. I won the inaugural Silverman Business Plan competition in 2004, which enabled me to start presenting the Market Monkeys showcase room at annual International Folk Alliance conferences (folk.org) and propelled my company forward.

In addition to this Simmons blog, I author the Market Monkeys music blog which can be found at: marketmonkeys.blogspot.com/

Recently posted by Michelle Conceison

Could it be the time of gratitude has passed?

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At lunch the other day, I found out a friend's company (major global corporation) actually instructs people in new employee training sessions NOT to reply in email to thank others. In an effort to reduce the size of people's inboxes, the company has across the board eliminated thanks. Talk about SCROOGE.

As a bold move of quiet rebellion, my friend simply added "thank you" in her signature.  Maybe she's the ghost of gratitude past...  But now she thanks everyone!

Have we become so inundated with content in our culture that we find gratitude to be unnecessary and superfluous?  An annoying task that should be omitted to save time?  Sometimes the occasional thank you is my favorite email to receive. It makes all the other emails worthwhile. Gives a feeling of closure. Completeness. Meaning in life.

As in... "YES, we did it. I couldn't have done it without you. THANK YOU."

*sigh*  A momentary memory of what business used to be.  What our culture used to be.  Now we just expect people to watch our Facebook newsfeed to see if we appreciated them. And if they don't notice us when we Twittered about how cool lunch was, then screw them.  It's their fault they don't know we care.

We must strike back, folks! We must stop this madness of not thanking people before it spreads further. We must fight for the right to thank people for their hard work, dedication, patience, and good humor. Thanking people is an integral part of the œpursuit of happiness afterall. Right?  Don't you think??

So I say screw the rules. Don't listen to scrooges. Go forth and appreciate!

By the way, thanks for lunch...........

mc

Greetings!

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