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Simmons MBA Students Take 1st Place in Ocean Spray Case Competition

BOSTON (December 9, 2010) — Four Simmons School of Management students recently won 1st place in the Ocean Spray Case Competition, co-sponsored by the Boston chapter of the National Society of Hispanic MBAs (NSHMBA).

A highly competitive event that featured top business schools in the Northeast, including Boston University, MIT, Brandeis University, Harvard Business School, and Endicott College, the contest provided MBA students with the opportunity to design an entry strategy for one of Ocean Spray's product lines in the Latin American market. The top three teams presented their work to Ocean Spray's executives at the Ocean Spray headquarters in November.

The winning team from Simmons — Mariela Formas, Kirti Kamtikar, Ksenya Kovalkova, and Sara Liebmann — was announced at the 2010 Gala and Award Ceremony in Boston, December 3. Sponsored by EMC2, the Dana-Farber Cancer Foundation, Webtilia Creative Solutions, Putnam Investments, and Ocean Spray, the gala featured a keynote address by Charles Patrick Garcia, senior managing director, Garcia and Company Merchant Banking LLC. The students received a $5,000 first prize award.

Since 1981, Ocean Spray has been the leading producer of canned and bottle juice drinks in North America.  The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 32 chapters and 8,000 members in the U.S. and Puerto Rico. Its mission is to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S., so they can provide the cultural awareness and sensitivity vital in the management of the nation's diverse workforce.

The Simmons School of Management is the only business school in the nation that is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and designed specifically to educate women for power and principled leadership. The program is featured in 2011 edition of The Princeton Review's "The Best 300 Business Schools" guidebook and ranked the No. 1 MBA program in the U.S. with the "greatest opportunity for women."


Photo by David Elmes