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New England Cable News (NECN) interviews Simmons School of Management professor on Simmons research

BOSTON (May 6, 2010) — New England Cable News (NECN) recently interviewed Simmons School of Management Professor Shuili Du on her research about the impact of corporate social responsibility on businesswomen.

During the segment, Professor Du shared key study findings: that female employees are more likely to be motivated and remain at companies they perceive contribute to society; but that a large number of women say they often don't know about their organizations' corporate social responsibility activities (CSR), and therefore do not participate.

This lack of awareness results in limited engagement in CSR activities — broadly defined as discretionary business practices or contributions of corporate resources to improve societal welfare. As a result, organizations often miss out on opportunities to positively shape female employees' views of their companies, according to the research.  

"With the recent uptick in the number of women in the labor force because of the diminished economy and the increasing use of CSR as a strategic business focus, recognizing the impact of CSR is vital to the long-term success of businesses," said Professor Du.  "The study results reinforce the notion that it's in the best interest of organizations to understand and harness the power of corporate social responsibility — particularly during recent challenging economic times."

The study is based on a survey of more than 380 women employees, managers, and executives polled during the Simmons School of Management Leadership Conference in 2009. The Simmons School of Management and the Hewlett-Packard Company, a lead conference sponsor, conducted the survey.

(For the complete article "Using Corporate Social Responsibility to Motivate and Retain Female Employees, visit this link)

The Simmons School of Management is the only AACSB-accredited business school designed specifically for women.  The school is committed to advancing women of diverse backgrounds into leadership positions.  Simmons College is a nationally recognized private university located in the heart of Boston.