Liza LaBossiere '16 on Marketing Shakespeare

October 27, 2015

Liza LaBossiere

Liza LaBossiere '16 interned at the Commonwealth Shakespeare Company!

What are you studying at Simmons?

Communications: media arts with a minor in public relations & marketing.

What drew you to your major?

Originally, I wanted nothing to do with communications. But after being at Simmons for a year and having taken a few of the communications courses -- namely Communications Media with the ever impressive Bob White -- I realized that communications combined all the things I found interesting: design, social media and interacting with people. It certainly didn’t hurt that Simmons has wonderful communications faculty.

What's your favorite part of your program?

The fact that while you do end up with a specialization or track by graduation, the way that each track is set up allows you to become a well rounded communications major. It also allows you pursue other interests from your specific track.

What's your favorite class you've taken so far?

I would have to say Radio Operations with Professor Len Mailloux. As part of the class, we were actually given the opportunity to put on three different live shows on the Simmons College radio station, which is something I would have never thought I’d have the chance to do. Len is also so knowledgeable about the industry -- listening to his stories made the class incredibly engaging.

Where did you intern this summer?

I interned at the Commonwealth Shakespeare Company. I was their Marketing and Public Relations Intern. On the design side, I created their 20th Anniversary hashtag and hashtag logo, two site accessibility videos and show images for their productions of Macbeth and Twelfth Night. I executed over 55 web listings for King Lear, Macbeth, Twelfth Night and Without You. I managed the organization of the King Lear concierge nights & packets and helped create the press kits and organize Press Night. When I had down time on site on the Boston Common, I helped the Front of House team for King Lear with odd jobs that needed to be done. I was also involved in the three different Fair Verona Festivals that CSC hosted at three different Boys & Girls Clubs around Boston.

What was the application/interview process like for your internship? 

I discovered the internship on HireCulture.com, a site for arts-related positions in Massachusetts. They asked for my resume and cover letter. Christine, the woman who eventually became my supervisor, contacted me to ask if I was interested in interviewing for the position. The actual interview was fairly painless. She asked me about my experience with theater and marketing/PR. We talked about the courses I had taken at Simmons, as well as what I had done during my year off from school. I asked her a few questions I had come up with when researching CSC before the interview and she seemed impressed that I had done research beforehand. Once the interview was over, I sent her an email thanking her for her time. A few days later she emailed offering me the position.

What was your favorite thing about your internship?

It’s difficult for me to pinpoint one thing that I love more than any other part. I guess I would have to go with having the opportunity to watch some truly incredible Shakespeare once my work for the day was finished. It made everything worth it to be able to see King Lear, Romeo and Juliet, Macbeth, Twelfth Night and A Midsummer Night’s Dream performed by actors who are so passionate about their craft.

What's your favorite Shakespeare play?

It’s such a cliché -- I hate admitting it. My favorite Shakespeare play is A Midsummer Night’s Dream because it was the first Shakespeare I was exposed to. I read it in my 8th grade Language Arts class and fell in love with the language and the characters. It was a defining moment in my life because I had always loved reading and theater, but I had never read a play by itself before.

What's a valuable lesson you learned from this internship?

Working in a non-profit, it doesn’t matter what your position title is. You may be asked to do something that has nothing to do with your job, but you just have to do it because no one else can. Making do and trying your hardest are all you can do in that situation. Many times you will surprise yourself and the outcome is great or you learn something along the way.

What's your dream job?

I know I would love to work with an organization that deals with the arts. I grew up singing, dancing, acting and playing instruments and I firmly believe that they are important parts of society. A job that combines my love of performing arts -- or even arts in general -- and my love of design and social media marketing would be the closest I have to a dream job.

What's your Simmons moment?

It was moving back to Simmons this fall after taking a year off from school and thinking, “this is it. I’m back. I needed a break, but this place feels like home. There’s no place I’d rather be.” That feeling of returning home was my Simmons moment.