Social media for the job search

November 19, 2014

According to NACE (National Association of Colleges and Employers), the percentage of graduating seniors using social media in their job search has grown from 37% in 2010 to 58% in 2014.

By Clare Orenstein

So you may be wondering, how do I use social media, professionally, in my job search? A great way to start is to begin following companies via your Twitter and LinkedIn accounts. Follow companies to learn more about their company culture, to see the latest job postings and to stay up-to-date with relevant industry news and information.  


For example, Lexington Public Schools (@LexingtonPSHR) and Fidelity (@Fidelityjobs) tweet all of their job listings. Follow them to see new opportunities.  

Need to research an organization before an interview? LinkedIn is a great place to see relevant articles that companies or industries of interest are posting. Once you join a LinkedIn group, you can also subscribe to email updates on discussions that may be informative for your job search. Don't forget to join the Simmons College LinkedIn group where you can connect with current students, alumnae/i, faculty and staff.

#UseHashtags

We all know what hashtags are and enjoy using them for things like #throwbackthursday or #motivationalmonday, but you can use hashtags in your job search too. Let's say you are looking for a job in the Boston area. Go to your search box in Twitter and search #jobsearch, #Boston. This lets you pull up any tweets that were "filed" under these two categories. Too general of a search? Get more specific, use #nursingjobs or #PRjobs.  You can also use hashtags to get information about events. Try #networking #Boston (see result below). Check out more #hashtag ideas here.








Privacy Issues and Final Tips

When you begin to use your personal social media accounts for job searching, you need to ensure your accounts are professionally appropriate. If not, think about creating a separate account that is professional and geared towards your personal brand and field of interest.  

Be sensitive to the dates of tweets. If you start searching a hashtag for a job category and the only tweets that come up are from over a year ago, consider searching a different hashtag.

Still have questions about creating a social media account, or using it for #jobsearching? Make an appointment with a career coach to discuss the best strategy for your job search. Follow us on Twitter (@SimmonsCEC) and like us on Facebook (Facebook.com/SimmonsCEC) to see new job and internship postings, career tips, upcoming events and more. Subscribe to our YouTube channel (YouTube.com/SimmonsCEC) to hear from students who have used CEC services, and watch our webinars to help you prepare for interviews. Check back often for more videos and webinars!