New Website and Brand Messaging

February 11, 2015

President Helen Drinan

Message from President Helen G. Drinan '75LS, '78SM

Dear members of the Simmons community,

Our new, greatly enhanced website showcases the success of our alumnae/i, faculty, and students in an exciting and compelling manner. The site also debuts our new Simmons brand messaging, which you'll see throughout the site. This messaging supports our focus on preparing women and men who have the courage and confidence to lead in their fields and communities. The tagline is: Your Moment. Your Move. Your Simmons.

This messaging was widely vetted with key audiences including students, faculty, and deans. One reviewer enthusiastically summed up the objective of the messaging perfectly: "It says you own your education. You are taking charge - nothing is being handed to you. It is what you make of the opportunity. It is what YOU do that counts. Leadership is yours to own."

This is your moment. Make your move. Tell the world about your Simmons.

Kind regards,

Helen G. Drinan '75LS, '78SM
President, Simmons College